Human Ecology Research

The Korean Home Economics Association (대한가정학회)
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A Comparative Study of Dietary Related Zero-waste Patterns and Consumer Responses Before and After COVID-19

코로나-19 이전과 이후 식생활 관련 제로웨이스트 운동 양상과 소비자 반응 비교

  • Park, In-Hyoung (Sungkyunkwan University Convergence Program for Social Innovation) ;
  • Park, You-min (Sungkyunkwan University Convergence Program for Social Innovation) ;
  • Lee, Cheol (Sungkyunkwan University Convergence Program for Social Innovation) ;
  • Sun, Jung-eun (Sungkyunkwan University Consumer Science) ;
  • Hu, Wendie (Sungkyunkwan University Consumer Science) ;
  • Chung, Jae-Eun (Sungkyunkwan University Consumer Science, Convergence Program for Social Innovation)
  • 박인형 (성균관대학교 소셜이노베이션융합전공) ;
  • 박유민 (성균관대학교 소셜이노베이션융합전공) ;
  • 이철 (성균관대학교 소셜이노베이션융합전공) ;
  • 선정은 (성균관대학교 소비자학과) ;
  • 호문접 (성균관대학교 소비자학과) ;
  • 정재은 (성균관대학교 소비자학과, 소셜이노베이션융합전공)
  • Received : 2021.11.19
  • Accepted : 2022.01.13
  • Published : 2022.02.28
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Abstract

This study uses text mining compares and contrasts consumers' social media discourses on dietary related zero-waste movement before and after COVID-19. The results indicate that the amount of buzz on social networks for the zero- waste movement has been increasing after COVID-19. Additionally, the results of frequency analysis and topic modeling revealed that subjects associated with zero-waste movement were more diversified after COVID-19. Although the results of a sentiment analysis and word cloud visualization confirmed that consumers' positive responses toward the zero-waste have been increasing, they also revealed a need to educate and encourage those who are still not aware of the need for zero-waste. Finally, consumers mentioned only a small number of companies participating in zero-waste movement on SNS, indicating that the level of active involvement by such companies is much lower than that of consumers. Theoretical and educational implications as well as those for government policy-making are considered.

Keywords

References

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