문화기술의 융합 (The Journal of the Convergence on Culture Technology)

  • 제8권1호
  • /
  • Pages.537-544
  • /
  • 2022
  • /
  • 2384-0358(pISSN)
  • /
  • 2384-0366(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
권호 표지
DOI QR코드

DOI QR Code

전기차 커넥티비티 시스템의 사용자 경험 의미연결망: 한국과 미국의 비교를 중심으로

Semantic Network of User Experience in Automotive Connectivity Systems: Comparative Analysis of Korean and the US Automakers

  • 투고 : 2021.12.29
  • 심사 : 2022.01.08
  • 발행 : 2022.01.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

전기차 보급률이 높아지며 신규 모델 개발이 증가하면서, 전기차의 인포테인먼트 서비스를 위한 커넥티비티 시스템 설계에서 사용자 경험 요인이 더 중요해지고 있다. 이 연구의 목적은 한국과 미국 전기자동차 시장에서 커넥티비티 시스템의 사용자 경험 요인들을 비교하여 공통점과 차이점을 밝혀내는 것이다. 각 국가에서 시판중인 차량 소개자료를 텍스트 마이닝하여 커넥티비티 관련 키워드를 도출하고, 의미연결망 분석 방법을 활용하여 중앙도, 군집 분석, 시각화 매핑을 시행하였다. 분석 결과, 한국 브랜드의 신규 전기차 커넥티비티 서비스는 주로 주행, 주차 보조, 충전과 같은 운전 행위 관련된 기능 위주의 키위드가 핵심 요인으로 도출되었고, 미국은 디바이스 연결, 편의 기능 조절, 앱 사용, 엔터테인먼트 감상 등 부가 행위에 대한 경험 위주의 키워드가 부각되었다. 분석 결과를 기반으로 마케팅, 시스템 설계, HMI 디자인 부분에서의 실무적 함의를 제시하였다.

As the penetration of electric vehicles and development of new models, user experience factors are getting more important in designing connectivity systems for car infotainment services. The primary object of this study is to identify commonalities and differences by comparing user experience factors in the Korean and US electric vehicle markets. This study derived connectivity keywords by text mining the vehicle introduction on the market in each country, and performed centrality, cluster analysis and visualization mapping using the semantic network analysis. As a result, the Korean new electric vehicle connectivity service mainly focused on driving functions such as driving, parking assistance, and charging, while US focused on device connection, convenience function control, app use, entertainment viewing. Based on the analysis, this study presented the practical implications in marketing, system design, and HMI design.

키워드

참고문헌

  1. K. M. Kim, "The Current Status of Vehicle Infotainment System in Connected-Car Environment," The Korean Society of Automotive Engineers Workshop, Vol. 2015, No. 10, pp. 77-82, 2015.
  2. M. H. Park, "The Car Entertainment Service in the Era of Automated driving," Broadcasting and Media Magazine, Vol. 25, No. 3, pp. 59-67, 2020.
  3. S. S. Lee, 「Network Analysis Methods Applications and Limitation」, Cheongram, 2018.
  4. G. M. Jeung, "The Reason Why Electric Cars are Needed in the Future of Automated Cars," The Korean Institute of Electrical Engineers, Vol. 67, No. 1, pp. 26-29, 2018.
  5. 최누리. (2016.06). pxd 이재용, UX를 말하다. 디자인 하우스 월간디자인. (2021. 12. 22 검색). http://mdesign.designhouse.co.kr/article/article_view/102/74145?dable=10.1.4
  6. K. C. Park, "Proposal of User Scenario-based Autonomous Vehicle User Experience Design Concept," Korea Design Forum, Vol. 26, No. 1, pp. 273-286, 2021
  7. Y. S. Cho, "A Study on Evaluation System of Connected Car Service User Experience," Proceedings of the Korean Society of Computer Information Conference, Vol. 25, No. 2, pp. 306-307, 2017.
  8. S. H. Yoon and H. S. Kim, "A Study on the In-Vehicle Infotainment System Touch Display Reach Zone," Proceedings of the Korean Institute Of Industrial Engineers Autumn conference, Vol. 2019, No. 11, pp. 3298-3306, 2019.
  9. S. W. Kim, J. H. Choi, H. M. Kang, "A Study of User Experience According to the Information Composition and Display Placement of eHMI at the Pick-up Stage of Autonomous Mobility on Demand Service," Design Convergence Study, Vol. 20, No. 4, pp. 79-92, 2021.
  10. C. J. Kim, "Problem Analysis and Improvement Plan through Application Cases for Vehicle Infotainment Connectivity(Android Auto, CarPlay," The Korean Society Of Automotive Engineers Workshop, Vol. 2015, No. 10, pp. 65-76, 2015.
  11. Y. Y. Park and T. W. Kang, "Influence Factors of Purchase Intention of Connected Car by Applying Components of Human-Connected Car Interaction and Mobile-Connected Car Interaction," Journal of Digital Contents Society, Vol. 21, No. 5, pp. 931-940, 2020. https://doi.org/10.9728/dcs.2020.21.5.931
  12. B. H. Cho and H. H. Ahn, "Analysis and Design of Connected Car Infotainment System," The Journal of The Institute of Internet, Broadcasting and Communication, Vol. 17, No. 5, pp. 17-23, 2017. https://doi.org/10.7236/JIIBC.2017.17.5.17
  13. Y. R. Jung, "Semantic Network Analysis for the President Directions Item: Focusing on Patterns (2001~2009)," The Journal of the Convergence on Culture Technology, Vol. 4, No. 1, pp.129-137, 2018. https://doi.org/10.17703/JCCT.2018.4.1.129
  14. S. S. Lee, "A Content Analysis of Journal Articles Using the Language Network Analysis Methods," Journal of the Korean Society for Information Management, Vol. 31, No. 4, pp. 49-68, 2021. https://doi.org/10.3743/KOSIM.2014.31.4.049
  15. D. Y. Hwang and G. E. Hwang, "Examining of Semantic Map of Humanities Contents through Semantic Network Analysis," Journal of the Human Contents Association, Vol 0, No. 43, pp.229-255, 2016. https://doi.org/10.18658/humancon.2016.12.43.229
  16. G. E. Hwang and S. J. Moon, "Analysis of Big Data by Regimes of Image Contents Field," Journal of Digital Contents Society, Vol. 18, No. 5, pp. 911-921, 2017. https://doi.org/10.9728/DCS.2017.18.5.911
  17. S. G., Ryu and B. S. Hwang, "Bayesian Hierarchical Clustering for Analyzing Business Data," Journal of the Korean Data & Information Science Society, Vol. 31, No. 1, pp. 159-171, 2020. https://doi.org/10.7465/jkdi.2020.31.1.159
  18. Y. H. Kim, 「Social Network Analysis」, Pakyongsa, 2016.
  19. P. Bonacich, "Power and Centrality: A Family of Measures," American Journal of Sociology, Vol. 92, No. 5, pp. 1170-1182, 1987 https://doi.org/10.1086/228631