International Journal of Advanced Culture Technology

  • 제9권3호
  • /
  • Pages.142-151
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  • 2021
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  • 2288-7202(pISSN)
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  • 2288-7318(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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A study on Innovation Methods for the Content Industry in the post-COVID-19 Era

  • Lee, Gun-Woong (Dept. of Convergence Contents, Global Cyber Univ.) ;
  • Bang, Mee-Young (Dept. of Advertising and Public Relations Contents, Seokyeong Univ.)
  • 투고 : 2021.08.05
  • 심사 : 2021.09.01
  • 발행 : 2021.09.30
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초록

The content industry was greatly affected by the pandemic that hit the world in 2020. The release and production of major Hollywood films were postponed. Performances, festivals, and mega-events such as tourism and the Olympic Games were also canceled or postponed. The innovation of the content industry became inevitable in line with these rapid environmental changes, and the industry had to undergo internal changes according to these external environmental changes. Representative examples are talent fostering and job creation for young people. This study conducts both SWOT analysis and PEST analysis on the South Korean content industry, thereby analyzing cases of talent fostering and job creation suitable for the new environment.

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과제정보

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2020S1A5B5A17089504).

참고문헌

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