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Classifying Quality Attributes of Public Services in Gochang Jayeonmadang using Kano Model

카노 모델을 이용한 고창 자연마당의 서비스 품질 속성 분류

  • Hong, Jin-Pyo (Dep. of Ecological Restoration, Woo Young Environment & Development Co., Ltd.) ;
  • Shim, Yun-Jin (Dep. of Landscape Architecture, Korean National College of Agriculture and Fisheries) ;
  • Kang, Pil-Goo (Department of Eco-environment, Gochang County) ;
  • Choi, Young-Ja (Department of Eco-environment, Gochang County) ;
  • Eo, Yang-Jun (Ecological Restoration Research Center, Dain Development Inc.) ;
  • Seo, Kyung-Won (Dep. of Ecological Restoration, Woo Young Environment & Development Co., Ltd.)
  • 홍진표 (우영환경개발(주) 생태복원본부) ;
  • 심윤진 (한국농수산대학 조경학과) ;
  • 강필구 (고창군청 생태환경과) ;
  • 최영자 (고창군청 생태환경과) ;
  • 어양준 ((주)다인산업개발(주) 생태복원연구소) ;
  • 서경원 (우영환경개발(주) 생태복원본부)
  • Received : 2021.06.15
  • Accepted : 2021.07.09
  • Published : 2021.08.31

Abstract

This study was conducted to classify quality attributes for quality elements of public service targeting Gochang Jayeonmadang and analyze their impact on resident satisfaction and dissatisfaction by each service quality element by using the Kano model and the customer satisfaction coefficient and dissatisfaction coefficient of Timko(1993). As a result of the study, all 20 quality elements of public service were classified as one-dimensional attributes. Since the Jayeonmadang project restores the damaged natural environment and restores the ecosystem, it is judged that satisfaction is proportionately satisfied as the natural environment has been restored and the ecosystem has been restored. According to Timko (1993)'s analysis of customer satisfaction coefficient, it is believed that the most effective way to improve residents' satisfaction is to carefully establish and implement maintenance plans and to create a good environment to ensure that plants have settled.

Keywords

Acknowledgement

본 결과물은 환경부의 재원으로 "한국환경산업기술원의 도시생태 건강성 증진 기술개발사업 (No. 2019002770001)"의 지원을 받아 연구되었습니다.

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