Journal of the FoodService Safety (급식외식위생학회지)

The Korean Society of Food Service Sanitation (한국급식외식위생학회)
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Phenomenological Study on the Purchase Experience of HMR Products in Baby Boom Generation

베이비붐 세대의 HMR 제품 구매경험에 관한 현상학적 연구

  • Jeong, Seong Ho (Food service Culinary & Management The Graduate School of Kyonggi Universty) ;
  • Han, Kyung Soo (Food service & Culinary Management, Department of Tourism Science, Kyonggi university)
  • 정성호 (경기대학교 일반대학원 외식조리관리학과) ;
  • 한경수 (경기대학교 관광문화대학 외식조리학과)
  • Received : 2021.06.03
  • Accepted : 2021.06.12
  • Published : 2021.06.30
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Abstract

This research has conducted one-on-one depth interviews targeting baby boomers who are economically active; It seeks to analyze the purchase factor of HMR products to deduct conclusion. The result of the research deducted through depth interviews is as follows. First, baby boomers described HMR products as a reliable meal. Second, baby boomers described HMR products as a cold-hearted meal. Third, baby boomers described HMR products as a habitual meal. Fourth, baby boomers described HMR products as lacking. Fifth, baby boomers thanked to HMR products. The research deducted the conclusion about the HMR products' purchase factor through one-on-one depth interviews. Additionally, the research showed a potential direction for the research and development of HMR products.

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References

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