과제정보
This work was supported by Incheon National University Research Grant in 2017.
참고문헌
- Ackerberg, D., Hirano, K., & Shahriar, Q. (2006). The buy-it-now option, risk aversion, and impatience in an empirical model of eBay bidding. University of Arizona.
- Athey, S., & Haile, P. (2002). Identification of standard auction models. Econometrica, 70(6), 2107-2140. https://doi.org/10.1111/j.1468-0262.2002.00435.x
- Bajari, P., & Hortacsu, A. (2003). The winner's curse, reserve prices, and endogenous entry: empirical insights from eBay auctions. RAND Journal of Economics, 34(2), 329-355. https://doi.org/10.2307/1593721
- Bapna, R., Goes, P., Gupta, A., & Jin, Y. (2004). User heterogeneity and its impact on electronic auction market design: An empirical exploration. Mis Quarterly, 28(1), 21-43. https://doi.org/10.2307/25148623
- Bapna, R., Jank, W., & Shmueli, G. (2008). Price formation and its dynamics in online auctions. Decision Support Systems, 44(3), 641-656. https://doi.org/10.1016/j.dss.2007.09.004
- Bauer, R. A. (1960). Consumer behavior as risk taking. Dynamic Marketing for a Changing World, 398.
- Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5), 815-827. https://doi.org/10.1287/mksc.1090.0557
- Chaudhuri, A., & Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93. https://doi.org/10.1509/jmkg.65.2.81.18255
- Coulter, K. S., & Coulter, R. A. (2002). Determinants of trust in a service provider: the moderating role of length of relationship. Journal of Services Marketing, 16(1), 35-50. https://doi.org/10.1108/08876040210419406
- Crespo, A . H., del Bosque, I. R., & de los Salmones Sanchez, M. M. G. (2009). The influence of perceived risk on Internet shopping behavior: a multidimensional perspective. Journal of Risk Research, 12(2), 259-277. https://doi.org/10.1080/13669870802497744
- Crosby, L. A., Evans, K. A., & Cowles, D. (1990). Relationship quality in services selling: An interpersonal influence perspective. Journal of Marketing, 54, 68. https://doi.org/http://dx.doi.org.ezproxy.cityu.edu.hk/10.2307/1251817
- Crowley, A., & Hoyer, W. (1994). An integrative framework for understanding two-sided persuasion. Journal of Consumer Research, 20(4), 561-574. https://doi.org/10.1086/209370
- Dowling, G. (1986). Perceived risk: The concept and its measurement. Psychology and Marketing, 3(3), 193-210. https://doi.org/10.1002/mar.4220030307
- Dranove, D., & Jin, G. Z. (2010). Quality Disclosure and Certification: Theory and Practice. Journal of Economic Literature, 48(4), 935-963. https://doi.org/10.1257/jel.48.4.935
- Eisend, M. (2006). Two-sided advertising: A meta-analysis. International Journal of Research in Marketing, 23(2), 187-198. https://doi.org/10.1016/j.ijresmar.2005.11.001
- Eisend, M. (2007). Understanding two-• sided persuasion: An empirical assessment of theoretical approaches. Psychology and Marketing, 24(7), 615-640. https://doi.org/10.1002/mar
- Etzion, H., Pinker, E., & Seidmann, A. (2006). Analyzing the Simultaneous Use of Auctions and Posted Prices for Online Selling. Manufacturing & Service Operations Management, 8(1), 68-91. https://doi.org/10.1287/msom.1060.0101
- Farrell, J. (1980). Prices as Signals of Quality. Brasenose College, Oxford.
- Hong, H., & Nekipelov, D. (2012). Efficient local IV estimation of an empirical auction model. Journal of Econometrics, 1(2004), 1-23.
- Jin, G. Z., & Kato, A. (2006). Price, quality, and reputation: evidence from an online field experiment. The RAND Journal of Economics, 37(4), 983-1005. https://doi.org/10.1111/j.1756-2171.2006.tb00067.x
- Lewis, G. (2011). Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors. American Economic Review. https://doi.org/10.1257/aer.101.4.1535
- Li, S., Srinivasan, K., & Sun, B. (2009). Internet auction features as quality signals. Journal of Marketing, 73(January), 75-92. https://doi.org/10.1509/jmkg.73.1.075
- Li, Z., Sha, Y., Song, X., Yang, K., ZHao, K., Jiang, Z., & Zhang, Q. (2020). Impact of risk perception on customer purchase behavior: a meta-analysis. Journal of Business & Industrial Marketing, 35(1), 76-96. https://doi.org/10.1108/JBIM-12-2018-0381
- Markin, Jr., R. J. (1974). Consumer behavior: A cognitive orientation. New York: Macmillan.
- Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184-188. https://doi.org/10.2307/3150856
- Peter, J. P., & Tarpey, Sr., L. X. (1975). A comparative analysis of three consumer decision strategies. Journal of Consumer Research, 2(1), 29-37. https://doi.org/10.1086/208613
- Pinker, E. J., Seidmann, A., & Vakrat, Y. (2003). Managing online auctions: Current business and research issues. Management Science, 49(11), 1457-1484. https://doi.org/10.1287/mnsc.49.11.1457.20584
- Reddy, S. K., & Dass, M. (2006). Modeling On-Line Art Auction Dynamics Using Functional Data Analysis. Statistical Science, 21(2), 179-193. https://doi.org/10.1214/088342306000000196
- Riordan, M. H. (1986). Monopolistic Competition with Experience Goods. The Quarterly Journal of Economics, 101, 265-280. https://doi.org/10.2307/1891115
- Ross, I. (1975). Perceived risk and consumer behavior: a critical review. Advances in Consumer Research, 2(1).
- Settle, R., & Golden, L. (1974). Attribution theory and advertiser credibility. Journal of Marketing Research, 11(2), 181-185. https://doi.org/10.2307/3150556
- Srinivasan, N., & Ratchford, B. T. (1991). An empirical test of a model of external search for automobiles. Journal of Consumer Research, 18(2), 233-242. https://doi.org/10.1086/209255
- Stone, R. N., & Winter, F. (1985). Risk in buyer behavior contexts: A clarification. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign.
- Sung, Y., & Kim, J. (2010). Effects of brand personality on brand trust and brand affect. Psychology and Marketing, 27(7), 639-661. https://doi.org/10.1002/mar.20349
- Tadelis, S., & Zettelmeyer, F. (2011). Information disclosure as a matching mechanism: Theory and evidence from a field experiment. University of California, Berkeley.
- Taylor, J. W. (1974). The role of risk in consumer behavior. The Journal of Marketing, 38(2), 54-60. https://doi.org/10.2307/1250198
- Wang, Y., & Hazen, B. T. (2016). Consumer product knowledge and intention to purchase remanufactured products. International Journal of Production Economics, 181, 460-469. https://doi.org/10.1016/j.ijpe.2015.08.031
- Wilson, R. (1985). Reputations in games and markets. Gametheoretic Models of Bargaining, 96, 27-62. https://doi.org/10.1017/CBO9780511528309.004