Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on Purchasing and Wearing Status of Korean Women's Athleisure Wear Products - Focusing on Women in Their 20s to 50s -

국내 여성의 애슬레저 웨어 제품구매추구 및 착용실태 조사 - 20~50대 여성을 중심으로 -

  • Lee, Jong-Kyu (Dept. of Clothing and Textiles, Sookmyung Women's University) ;
  • Lim, Ho-Sun (Dept. of Clothing and Textiles, Sookmyung Women's University)
  • 이종규 (숙명여자대학교 의류학과) ;
  • 임호선 (숙명여자대학교 의류학과)
  • Received : 2021.04.27
  • Accepted : 2021.06.11
  • Published : 2021.06.30
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Abstract

This study investigated the wearing status and design preferences regarding athleisure wear, focusing on young women in their 20s and 30s and middle-aged women in their 40s and 50s participating in yoga and fitness activities. A total of 332 valid samples were used for the survey by setting the same number of samples for each age group. The results showed that young women in their 20s and 30s exhibited weight control, and middle-aged women in their 40s and 50s maintained their health in relation to exercise. Athleisure wear brands were found to prefer foreign brands over domestic brands. When purchasing athleisure wear, the foremost considerations were material functionality, fit according to body shape, and reasonable prices. The preferred athleisure wear leggings design showed that both middle-aged women and young women preferred nine-piece leggings. Women in their 20s to 50s were found to purchase and acquire information on athleisure wear online. Hence, the pattern of life is rapidly transitioning from offline to online, and the market structure of athleisure wear is gradually transitioning toward an omni-channel society with a distribution market structure that combines information technology(IT) and mobile technologies. Therefore, It is required to develop athleisure wear of various functional products that meet the trends according to the global market environment and consumer class.

Keywords

References

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