Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of Sales Information of Secondhand Clothing Goods on the C2C Secondhand Trading Platform - Focusing on Content Analysis Using NVivo -

C2C 중고거래 플랫폼에서의 중고의류제품 판매 정보 분석 - NVivo를 활용한 내용 분석을 중심으로 -

  • Park, Hyun Hee (Dept. of Fashion Design, Kyungpook National University/Center for Beautiful Aging)
  • 박현희 (경북대학교 패션디자인 전공/장수생활과학연구소)
  • Received : 2021.06.08
  • Accepted : 2021.06.28
  • Published : 2021.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study aims to classify the dimensions of the sales information of secondhand clothing goods on the C2C secondhand trading platform and to systematically analyze the components of each dimension. To this end, the NVivo 12.0 qualitative data analysis software was used. The content analysis showed that the sales information of secondhand clothing goods was classified into four dimensions: detailed information of the sale goods, information specific to secondhand clothing goods, seller opinion information, and service information. The components of each dimension were as follows. The detailed information of the sale goods included size, sale price, item, design, brand name, material, color, wearing season, fit, gender, etc. The information specific to secondhand clothing goods included the number of times the item was worn, its purchase history, and product condition. Seller opinion information included product review, sales motivation, notes for the transaction, coordination proposal, and usage proposal. The service information included the transaction mode, exchange·return·refund, and promotion. The frequency analysis showed that the highest frequencies were sale goods(37.47%), information specific to secondhand clothing goods(24.63%), seller opinion information(20.54%), and service information(17.37%). This study will help C2C secondhand trading platform managers or sellers establish clear standards for presenting sales information and developing ideas toward constructing differentiated platform contents.

Keywords

Acknowledgement

이 논문은 2020년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2020S1A5B5A16082586).

References

  1. Barnes, S. J., & Mattsson, J. (2017). Understanding collaborative consumption - Test of a theoretical model. Technological Forecasting and Social Change, 118, 281-292. doi:10.1016/j.techfore.2017.02.029
  2. Bergin, M. (2011). Nvivo 8 and consistency in data analysis: Reflecting in the use of a qualitative data analysis program. Nurse Researcher, 18(3), 6-12. doi:10.7748/nr2011.04.18.3.6.c8457
  3. Bookie(2020. October 7). 1000만원짜리 중고신발? 리셀시장이 뜨거운 이유 [Used shoes worth 10 million won? Why the resell market is hot] Open.ads, Retrieved April, 3, 2021, from https://openads.co.kr/content/contentDetail?contsId=5432
  4. Choi, E. Y. (2000). The effect of presentation methods of apparel products on the internet on purchase decision making - Focused on the purchase of jeans apparel for college students. Journal of the Korean Society of Costume, 50(5), 103-115.
  5. Choi, H. K. (2008). To use or not to use a software package for qualitative data analysis..?: Comparing the NVivo2 approach with a 'traditional'manual approach. Korean Journal of Policy Analysis and Evaluation, 18(1), 123-151. doi:10.23036/kapae.2008.18.1.005
  6. Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry - Experience and story in qualitative research. San Francisco, CA: Jossey Bass.
  7. Dimoka, A., Hong, Y., & Pavlou, P. A. (2012). On product uncertainty in online markets - Theory and evidence. MIS Quarterly, 36(2), 395-426. doi:10.2307/41703461
  8. Ertz, M., Durif, F., & Arcand, M. (2018). Business at the fingertips of consumers - A scale for measuring resale motivations in online settings. International Review of Retail, Distribution and Consumer Research, 28(1), 92-114. doi:10.1080/09593969.2017.1334692
  9. Fang, Y. H., Chiu, C. M., & Wang, E. T. (2011). Understanding customers' satisfaction and repurchase intentions - An integration of IS success model, trust, and justice. Internet Research, 21(4), 479-503. doi:10.1108/10662241111158335
  10. Fernando, A. G., Sivakumaran, B., Suganthi, L.(2018). Comparison of perceived acquiition value sought by online second-hand and new goods shoppers. European Journal of Marketing, 52(7/8), 1412-1438. doi: 10.1108/EJM-01-2017-0048
  11. Gopal, R., Thompson, S., Tung, Y. A., & Whinston, A. B. (2005). Managing risks in multiple online auctions - An options approach. Decision Sciencesv 36(3), 397-424. doi:10.1111/j.1540-5414.2005.00078.x
  12. Ha, Y., Kwon, W., & Lennon, S. J. (2007). Online visual merchandising(VMD) of apparel web sites. Journal of Fashion Marketing and Management, 11(4), 477-493. doi:10.1108/13612020710824553
  13. Hong, S. J., & Kang, W. S.(2006). A study of represent merchandise images for efficient information conveyance Internet apparel shopping mall. Journal of Digital Design, 6(2), 523-530.
  14. Hyun, J. H., Lim, D. Y., Lee, C. Y., Lee, J. W., Lee, H. H., & Choi, W. Y. (2021). A proposal on necessity of preventing fraud damage in C2C used trading markets - Focusing on fraud red flags. The Journal of Police Science, 21(1), 249-272.
  15. Kelle, U., & Bird, K. (1995). Computer-aided qualitative data analysis: Theory, methods and practice. London, United Kingdom: Sage.
  16. Kim, H. J. (2021, January 4). 패션, 10년 대운 [Fashion, 10 years of great luck], Apparel news, Retrieved January 5, 2021, from http://www.apparelnews.co.kr/news/news_view/?cate=CAT230&idx=187439
  17. Kim, M., & Lennon, S. (2008). The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology & Marketing, 25(2), 146-178. doi:10.1002/mar.20204
  18. Kim, Y. J.(2020). A study on the e-commerce service platform to ease consumer anxiety in C2C second-hand deals. Unpublished masters'thesis, Hongik University, Seoul.
  19. Lee, A. L., & Kim, H. E. (2020). The sizing communications in online apparel retail websites - Focusing on ready-to-wear women's tailored jacket. Fashion & Textile Research Journal, 22(5), 617-627. doi:10.5805/SFTI.2020.22.5.617
  20. Lee, B. (2021). The role of trust in C2C platforms. Journal of Consumer Studies, 32(2), 73-100. doi:10.35736/JCS.32.2.4
  21. Lee, J. Y., & Hwang, J. S. (2012). Marketing strategies based on the purchase and sales of second-hand luxury fashion brands. Korea Design Forum, 36, 39-54. doi:10.21326/ksdt.2012..36.004
  22. Lee, S. Y. (2020. May 26). '신뢰'무기로 원조에 도전하는 당근마켓.번개장터 [Daangn Market and Bungaejangter challenging for originator with 'trust'weapons] Chosun Biz, Retrieved January 10, 2021, from https://biz.chosun.com/site/data/html_dir/2020/05/21/2020052102802.html
  23. Li, S., Srinivasan, K., & Sun, B. (2009). Internet auction features as quality signals. Journal of Marketing, 73(1), 75-92. doi:10.1509/jmkg.73.1.075
  24. Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation - Conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, 19-32. doi:10.1016/j.jretconser.2019.05.014
  25. Park, H., & Armstrong, C. M. J. (2019). Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel. Journal of Retailing and Consumer Services, 51, 42-50. doi:10.1016/j.jretconser.2019.05.022
  26. Park, H. H., & Ku, Y. S. (2019). A study on the factors influencing the frequency of closet cleanup behavior. Fashion & Textile Research Journal, 21(1), 36-45. doi:10.5805/SFTI.2019.21.1.36
  27. Park, J., & Stoel, L. (2002). Apparel shopping on the internet - Information availability on US apparel merchant web sites. Journal of Fashion Marketing and Managment, 6(2), 158-176. doi:10.1108/13612020210429908
  28. Park, K. (2020). A study on consumers'experience in C2C secondhand goods transaction. Unpublished masters'thesis, Ewha Womans University, Seoul.
  29. Park, K., & Cheon, H. (2020). A study on consumers'experiences in C2C second-hand goods transaction. Journal of Consumer Policy Studies, 51(3), 81-108. doi:10.15723/jcps.51.3.202012.81
  30. Park, M. (2013). Information components of social commerce websites - Focusing on product, price, service, and seller information. Journal of the Korea contents association, 13(9), 369-381. doi:10.5392/JKCA.2013.13.09.369
  31. Park, Y., Lee, B., Kim, B., & Lee, A. R. (2017). Factors influencing online secondhand-good repurchase intention at "Junggonara"from cost-benefit perspective. The e-Business Studies, 18(1), 123-140. doi: 10.15719/geba.18.1.201702.125
  32. Shen, C. C., Chiou, J. S., & Kuo, B. S. (2011). Remedies for information asymmetry in online transaction: An investigation into the impact of web page signals on auction outcome. Internet Research, 21(2), 154-170. doi:10.1108/10662241111123748
  33. Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction - An initial examination. Journal of Retailing, 76(3), 309-322. doi:10.1016/S0022-4359(00)00035-X
  34. Watkins, R. D., Denegri-Knott, J., & Molesworth, M. (2016). The relationship between ownership and possession - Observations from the context of digital virtual goods. Journal of Marketing Management, 32(1-2), 44-70. doi:10.1080/0267257X.2015.1089308
  35. Weinswig, D., (2017, June 29). Deep dive - Fashion re-commerce update-12Catalysts for apparel resale growth. Retrieved April 15, 2021, from http://www.deborahweinswig.com/wp-content/uploads/2017/06/Fashion-Re-Commerce-Update%E2%80%9412-Catalysts-for-Apparel-Resale-Growth-June-29-2017.pdf.
  36. Yoo, J., & Kim, M. (2014) The effects of online product presentation on consumer responses - A mental imagery perspective. Journal of Business Research, 67(11), 2464-2472. doi:10.1016/j.jbusres.2014.03.006
  37. You, E. Y., & Lee, Y. R. (2010). Shopping value and satisfaction by presentation formats of apparel products - Information on internet shopping malls. Journal of the Korean Society of Clothing and Textiles, 34(1), 14-26. https://doi.org/10.5850/JKSCT.2010.34.1.14
  38. Yu, J. M. (2021). Classification of generation MZ utility for function of mobile financial services - Based KANO model. Unpublished master's thesis, Kookmin University, Seoul.
  39. Yun, H. H. (2020, September 10). 불황이 더 좋은 중고거래..당근마켓 vs 번개장터[Used deals better in recession...Daangn market vs Bungaejangter], Chosun Biz, Retrieved May 19, 2021, from https://biz.chosun.com/site/data/html_dir/2020/09/09/2020090903488.html