Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

An Image Evaluation According to the Constituent Elements of Skirt Designs in Modern Men's Fashion - Focusing on Gwangju City's Generation Z Male and Female College Students -

현대 남성패션에 나타난 스커트 디자인의 구성적 요소에 따른 이미지 평가 - 광주광역시 Z세대 남녀 대학생을 중심으로 -

  • Yang, Hyo-Jung (Dept. of Textile & Fashion Design, Chosun University)
  • 양효정 (조선대학교 섬유.패션디자인과)
  • Received : 2021.03.08
  • Accepted : 2021.04.27
  • Published : 2021.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study attempted to investigate the perspective of the skirts of male and female students by analyzing the differences in image evaluation according to the constituent elements (type, length, and wearing method) of men's skirt designs in modern fashion. The study included 109 male and female college students from Generation Z residing or whose life center was in Gwangju Metropolitan City, to evaluate 12 images depicting types of men's skirts. First, the constituent image evaluation factors according to the constituent design elements of men's skirts were analyzed. Second, the differences in each constituent image evaluation factor based on the constituent design elements of men's skirt designs were analyzed. Third, the gender-based differences in image evaluation by men and women concerning the constituent design elements of men's skirt designs were analyzed. The analysis included relatively more women than men. The results of the image recognition dimension included the following categories: "attractive image," "evaluable image," "gender image," and "personality image." In modern fashion, skirts are used to express the diverse personalities of men's fashion. Thus, they are used beyond the stereotype of women's clothing, toward expanding and diversifying the image of men's clothing through mixing and creating a dichotomous image of men and women. It can be used as a design that suggests a gender-fluid image.

Keywords

Acknowledgement

이 논문 또는 저서는 2016년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2016S1A5B5A07918785).

References

  1. An, K. S. (2018). A study on the characteristic of genderless expressed in modern man's fashion collection. Journal of Humanities and Social Science, 9(4), 1543-1556.
  2. Ahn, Y. I. (1989). A Study on the Sexual Image and Situational Image of Modern Women's Daily Wear. Unpublished master's thesis, Seoul National University, Seoul.
  3. Bang, H. S., & Koh, A. R. (1999). Effects of the adolescents' clothing styles on impression formation. International Journal of Human Ecology, 37(11). 1-17.
  4. Calasibetta, C. M., & Tortora, P. G., & Abling, B. (2003). The fairchild dictionary of fashion(3rd ed.). New York: Fairchild Pubns.
  5. Cho, Y. R., & Rha, S. I. (1999). A study on transition of men's wear on newspaper media. Society of Costume Culture Journal, 7(5), 718-727.
  6. Choi, K. O., & Lee, Y. J. (2014). The visual evaluation for the skirt of women in 20s and 30s. Korean Journal of Human Ecology, 23(3), 501-514. doi:10.5934/kjhe.2014.23.3.501
  7. Doosan Dong-A encyclopedia. (2005). Doosan encyclopedia. seoul: Doosan Dong-A.
  8. Eo, K. J. (2020). Digital persona in E-girl and E-boy fashion images. The Research Journal of the Costume Culture, 28(5), 692-704.
  9. Horn, M. J., & Gurel, L. M. (1981). The Second Skin: An Interdisciplinary Study of Clothing (3rd ed.). Boston: Houghton Mifflin Co.
  10. Kaiser, S. B. (1990). The Social Psychology of Clothing. New York: Macmillan Publishing Company.
  11. Kang, H. W. (1995). Costume social psychology. Seoul: Kyomunsa.
  12. Kim, H. K. (2018, December 26). Gucci announces' second edition irregular report' for Gen Z. Maeil Economy. Retrieved September 20, 2019, from https://www.mk.co.kr/news/business/view/2018/12/803690/
  13. Kim, I. S., & Shin, S. J. (1994) The impression formation of man's body revealing casual clothes by male and female university student. Journal of the Korean Society of Clothing and Textiles, 18(4), 501-514.
  14. Kim, M. K., & Yim, E. H. (2020). Transmedia storytelling strategy of Gucci-targeting Generation Z. Journal of the Korean Society of Clothing and Textiles, 44(6), 1087-1106. doi:10.5850/JKSCT.2020.44.6.1087
  15. Kim, P. G. N. (2019a, June 11). I'm curious about Gen Z fashion!. Hangyeorye. Retrieved September 9, 2019, from http://www.hani.co.kr/arti/specialsection /esc_section/878087.html
  16. Kim, S. A. (2019b, September 26). Open the wallet of Generation Z, the next major consumer. Kotra. Retrieved September 25, 2019, from https://m.news. kotra.or.kr/user/globalBbs/kotranews/782/globalBbsDataView.do?setIdx=243&dataIdx=177577\
  17. Kim, Y. J. (2003). Fashion design for the practice. Seoul: Kyongchunsa.
  18. Korean Agency for Technology and Standards. (2010). The 6th size Korea 3D scan & measurement technology report. Seoul: Government Printing Office.
  19. Kwon, H. J. (2019). Gender multiplicity in Palomo Spain's menswear collection. Korean Journal of Science and Art, 31(2), 1-17. doi:10.17548/ksaf.2019.03.30.1
  20. Lee, H. M., & Kim, J. S. (1998). The effects of garment formality, colors, contexts on male high school teacher's impression - Male and female high school students in Taejeon area. Journal of the Korean Society of Clothing and Textiles, 22(3), 312-320.
  21. Lee, J. P. (2016, April 30). Gender fluid fashion. Naver. Retrieved September 20, 2020, from https://m.blog.naver.com/serok80/220697202841
  22. Lee, J. Y. (2019, January 10). This is a report on Generation Z report. Hangyeorye. Retrieved September 7, 2019, from http://www.hani.co.kr/arti/specialsection/esc_section/877769.html
  23. Lee, K. H. (1991). A study on the visual evaluation of the image of clothing form. Unpublished doctoral dissertation, University of Busan, Busan.
  24. Lee, S. K., & Koh, A. R. (1995). The effect of clothing type and facial attractiveness of men clothed on impressions (I). Journal of the Korean Society of Clothing and Textiles, 19(2), 565-579.
  25. Lee, Y. J., & Choi, K. O. (2010). The image evaluations of male and female university students at the shapes of skirts. Fashion & Textile Research Journal, 12(5), 626-632. doi:10.5805/KSCI.2010.12.5.626
  26. Lee, N. H. (2018, January 19). Do you know the #Z generation in the heyday of new generation?. Fashion Seoul. Retrieved September 1, 2019, from https://fashionseoul.com/155344
  27. Lim, N. Y., & Kang, S. H. (2003). The effect of clothing type and hair style on men's impression formation. The Research Journal of the Costume Culture, 11(3), 340-351.
  28. Nam, M. W. (1992). The effect of contexts, clothing cues and perceiver's age on male impressions. Unpublished doctoral dissertation, University of Yonsei, Seoul.
  29. Naver encyclopedia. (2019, March, 21). Gender Neutral. Naver. Retrived September 24, 2019, from https://terms.naver.com/entry.nhn?docId=5749399&cid=43667&categoryId=43667
  30. No, J. Y., & Koh, A. R., & Chung, M. S. (2005). A study on development of fashion orientation scale for the on-line image consulting of career men. Journal of the Korean Society of Clothing and Textiles, 29(1), 58-67.
  31. Oh, H. S., & Park, H. S. (2001). Design for fashion. Seoul: Kyongchunsa.
  32. Park, J. H. (2019, June 1). Generation Z, the leading consumer of the future, Economic review. Retrieved September 15, 2019, from http://www.econovill. com/news/articleView.html?idxno=364418
  33. Park, S. K. (2018). An exploratory study on shopping orientation, clothing consumption value and purchase decision making process among generation Z females. Unpublished master's thesis, Yonsei National University, Seoul.
  34. Park, Y. K. (2016, September 1). Rebellion without fear. Wkorea. Retrieved September 10, 2020, from http://www.wkorea.com/2016/09/01/%EB%91%90%EB%A0%A4%EC%9B%80-%EC%97%86%EB%8A%94-%EB%B0%98%EB%9E%80/
  35. Rim, J. Y. (2007). Image evaluation according to color coordination in Menswear. Journal of Basic Design & Art, 8(4), 597-609.
  36. Rosencranz, M. L. (1962). Cothing symbolism. Journal of Home Economics, 54(1), 18-22.
  37. Ryu, E. S. (2014). The effect of image management behavior on career success of male office workers. Unpublished doctoral dissertation, University of Chung-Ang, Seoul.
  38. Ryu, L. J., & Lee, J. H. (2015). Design characteristics of contemporary male skirt and expansion of the masculine image. Fashion & Textile Research Journal, 17(3), 327-340. https://doi.org/10.5805/SFTI.2015.17.3.327
  39. Sung, N. S., & Kang, K. J. (2007). Image evaluation of men's wearer with respect to hue and tone-area-ratio of stripe necktie. Journal of Korea Society of Color Studies, 21(1), 35-50.
  40. Woo, J. I., & Geum, K. S. (2005). A study on men's skirts in modern fashion. Proceedings of the The Korean Society of Costume, Fall Conference, Korea.