한국섬유공학회지 (Textile Science and Engineering)

  • 제58권2호
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  • Pages.65-71
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  • 2021
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  • 1225-1089(pISSN)
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  • 2288-6419(eISSN)
한국섬유공학회 (The Korean Fiber Society)
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의류의 편안함과 의복 특성에 따른 소비자 인식 연구

Study of Consumer Perception for Clothing Comfort and Garment Attributes

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  • 정성훈 (한양대학교 유기나노공학과 휴먼테크융합전공)
  • Thebo, Sobh (Department of Textile Engineering, Mehran University of Engineering and Technology) ;
  • Malik, Samander Ali (Department of Textile Engineering, Mehran University of Engineering and Technology) ;
  • Mengal, Naveed (Department of Textile Engineering, Mehran University of Engineering and Technology) ;
  • Ashraf, Raja Fahad (Department of Textile Engineering, Mehran University of Engineering and Technology) ;
  • Jeong, Sung Hoon (Human-Tech Convergence Program, Department of Organic and Nano Engineering, Hanyang University)
  • 투고 : 2021.01.26
  • 심사 : 2021.03.19
  • 발행 : 2021.04.30
⟨ 이전 논문 다음 논문 ⟩

초록

This research aims to determine consumer perceptions on clothing comfort and the importance of clothing attributes. A questionnaire survey was conducted to evaluate consumers' perceptions toward clothing comfort. Multivariate statistical tools, namely principal component analysis and analysis of variance, were used to analyze the data. The findings of the study indicate that most consumers prefer thermophysiological comfort. According to the consumers, the most significant clothing attributes are comfortable feel, fabric quality, fabric softness, fit, and color. The results of this study can therefore be used as a guideline to ensure the comfort needs of consumers and to make effective decisions for product development and marketing of ready-to-wear garments.

키워드

참고문헌

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