지식경영연구 (Knowledge Management Research)

한국지식경영학회 (The Knowledge Management Society of Korea)
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환경 역동성과 전략적 기술자원의 보호: 한국 하이테크 전자기업의 우선권주장출원

Environment Dynamism and Strategic Technology Resource Protection: Claims of Priority of Korean High-tech Electronics Firms

  • 투고 : 2020.09.16
  • 심사 : 2021.02.15
  • 발행 : 2021.03.31
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초록

본 연구는 21세기형 초경쟁 환경에서 지속가능한 경쟁우위를 위해 전략적 자원인 기술자원을 보호하기 위한 기업의 시도에 영향을 미치는 요인들을 실증 연구한다. 이를 위해 본 연구는 전략경영의 자원기반관점과 거시 조직이론의 관점에서 기업들이 불확실하고 급변하는 환경에 대응하여 신속하고 강력하게 자신의 혁신적 기술을 보호하는 동시에 경쟁자들의 기술탐색을 제한할 수 있는 제도인 '우선권주장출원'이라는 기술보호전략의 실행에 영향을 미치는 시장 환경요인들을 분석한다. 본 연구에서는 기업들이 특허출원이라는 기술혁신 성과를 보호하기 위한 일반적 전략을 넘어서서, 더 강력한 경쟁전략인 우선권주장출원을 왜 선택하는지, 그리고 이 강화된 기술자원 보호전략이 어떻게 경쟁자들을 견제할 수 있는지에 대해, 대표적인 초경쟁 산업인 대한민국 하이테크 전자기업들 특허데이터와 재무데이터를 이용하여 실증 연구한다. 1994년부터 2008년까지 우리나라 하이테크 전자기업들이 출원한 특허출원 데이터와 재무데이터를 기반으로 한 실증분석의 결과, 기업들의 우선권주장출원전략을 실행하는 것은 외생적 충격과 환경불확실성에 의해 부정적인 영향을 받는 반면, 시장변동성에 의해 긍정적인 영향을 받는 것으로 나타났다. 또한 각 기업의 지위는 위 세 가지 요인들의 영향을 약화시키는 방향으로 조절효과를 가지는 것으로 나타났다.

In this paper, we explore market and environmental factors which affecting organization's priority claim application which is more powerful and prompt strategic method to protect technology from competitors under uncertain and volatile environments. This study empirically examines why organizations strategically choose the priority claim application which is more strong tactics to protect technology as the source of sustainable competitive advantage. We suggest that market and environmental factors, such as exogenous shock, volatility, and uncertainty, may also affect strategic decision that organization take patent application with claiming priority. The results of our analysis of priority claim application in the Korean high-tech electronics industry from 1994 to 2008 showed that these three strategic factors affected the technology protection decision and organization's status also moderate theses effects, as predicted in our hypotheses.

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