Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of u-convergence Information System on Flow Theory and Tourist Satisfaction, Reuse Intention -Focusing on Flow Theory-

플로우 이론을 적용한 u-융합정보시스템이 관광객의 만족도와 재사용의도에 미치는 영향 -플로우 이론을 중심으로-

  • 선수균 (주식회사 필드 글로벌 연구소) ;
  • 김종인 (한국금거래소 디지털에셋) ;
  • 고선영 (문화체육관광부)
  • Received : 2020.10.08
  • Accepted : 2021.01.20
  • Published : 2021.01.28
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Abstract

The research background of this paper is because the u-convergence information system applying flow theory lacks the measurement of tourist satisfaction. The purpose and research method of this study are as follows. The first is the suggestion of flow relation information display format algorithm. Second, by combining this algorithm and flow theory, a pattern algorithm was created according to the content information quality and the personality type of tourists. The expected effect of this study is to derive the success factors of the u-convergence information system by generating a pattern algorithm according to the flow relationship information display format and the tourist's personality type. The limitations of this paper are limited to one area, and objectivity is poor due to the lack of data and small area. In the future, it is necessary to evaluate the effectiveness through analysis after applying the method presented to other tourist destinations. Future tasks will need to be supplemented with data from expert groups and objectivity in various regions.

본 논문의 연구배경은 플로우 이론을 적용한 u-융합정보시스템이 관광객의 만족도 측정이 부족하기 때문에 연구를 시작하게 되었다. 본 연구의 목적 및 연구 방법은 다음과 같다. 첫째는 플로우 관계정보 표시형식 알고리즘 제안이다. 둘째는 이 알고리즘과 플로우 이론을 접목시켜 콘텐츠 정보품질과 관광객의 성격 유형에 따라 패턴 알고리즘을 생성한 것이다. 본 연구의 기대효과는 플로우 관계정보 표시형식과 관광객의 성격 유형에 따라 패턴 알고리즘을 생성함으로서 u-융합정보시스템의 성공요인을 도출한 것이다. 본 논문의 한계성은 한 지역을 한정적으로 하였으며 데이터의 부족과 소규모 지역으로 객관성이 떨어진다. 추후, 다른 관광지에 제시하는 방법 적용 후, 분석을 통해 효용성을 평가할 필요가 있다. 향후 과제는 전문가 집단의 데이터 보완이 필요하고 여러 지역의 객관성이 보완되어야 할 것이다.

Keywords

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