Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Establishment of Long-Distance Route Network of Full Service Carrier and Long-Distance LCC - Focused on Malaysia Airlines and AirAsia X

대형항공사와 장거리 LCC의 장거리 노선 네트워크 구축에 관한 연구 - 말레이시아 항공과 AirAsia X를 중심으로

  • Choi, Doo-Won (Department of International Trade, Busan University of Foreign Studies)
  • 최두원 (부산외국어대학교 국제무역학과)
  • Received : 2021.09.06
  • Accepted : 2021.12.20
  • Published : 2021.12.28
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Abstract

The purpose of this study was to provide directions to help enter and expand long-distance routes by analyzing the characteristics of AirAsia X's network construction with Malaysia Airlines. To this end, long-distance route data was extracted from the OAG Schedule Analyzer and the network was analyzed on a two-period basis using SNA. Since AirAsia X's entry into long-range routes, Malaysia Airlines has steadily reduced its routes across the entire region. On the other hand, it is analyzed that AirAsia X is building an expanded network by increasing its network in Northeast Asia instead of ultra-long range routes. Studies have shown that LCCs also have potential growth in the long-distance route market of less than 7,000 km. The results of this study may help LCC establish a long-distance market entry and network deployment strategy.

본 연구는 장거리 LCC인 AirAsia X의 네트워크 구축에 있어서의 특성을 FSC인 말레이시아 항공과 비교 분석하여 장거리 노선 진입 및 확대에 도움을 줄 수 있는 방향을 제시하고자 하였다. 이를 위해 장거리 노선 데이터를 OAG Schedule Analyser로부터 추출하여 SNA를 이용해 2개 시기 단위로 네트워크를 분석하였다. AirAsia X의 장거리 노선 진입 이후 말레이시아 항공은 유럽 및 중동 지역뿐만 아니라 전체적으로 꾸준히 노선이 축소된 것으로 나타났다. 반면 AirAsia X는 유럽 지역 등 초장거리 대신 중국을 중심으로 동북아시아 지역의 네트워크를 더욱 늘리면서 더욱 확대된 네트워크를 구축하고 있는 것으로 분석되었다. 연구 결과 LCC 또한 7,000km 이하 장거리 노선 시장에서 성장 가능성이 있음을 확인할 수 있었다. 그리고 안정적인 성장을 하기 위해서는 수익성 높은 일부 노선에 우선 진입한 뒤 보수적인 시각에서 단계적으로 노선을 확대하는 것이 매우 필요한 것으로 판단된다. 본 연구의 결과는 LCC의 장거리 시장 진입 및 네트워크 구축전략을 수립하는 것에 도움이 될 수 있을 것이다.

Keywords

Acknowledgement

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2020S1A5A8042646)

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