디지털융복합연구 (Journal of Digital Convergence)

  • 제19권12호
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  • Pages.183-192
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  • 2021
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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중소기업의 조직문화가 경쟁우위 향상에 미치는 영향

An Effect of Organizational Culture of SMEs on Improving Competitive Advantage

  • Lee, Mi Sook (Daegu University, Office of Planning Affairs)
  • 투고 : 2021.09.15
  • 심사 : 2021.12.20
  • 발행 : 2021.12.28
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초록

시대의 변화와 함께 조직문화 역시 빠르게 변화하고 있으며 이러한 조직문화는 중장기적인 관점에서 기업의 차별적 경쟁우위 확보를 가능하게 한다. 본 연구는 중소기업의 조직 특성을 반영하여 조직문화를 개발문화, 합리문화, 합의문화 세 가지 차원으로 구분하여 이들 문화가 기업의 경쟁우위 향상에 미치는 영향을 살펴보고자 한다. 이를 위해 중소기업을 대상으로 설문을 하였다. 표본 전체적으로 과업 중심적이고 경쟁을 동기요인으로 두고 있는 합리문화가 다른 조직문화보다 더 강하게 편재해 있었으며 개발문화, 합리문화, 합의문화 순으로 경쟁우위 향상에 영향을 미치는 것으로 나타났다. 이는 첨단성과 생산성을 강조하고 있는 개발문화와 합리문화가 중소기업의 경쟁우위 향상에 더욱 중요함을 의미한다. 또한 종업원 규모에 따른 차이 분석 결과, 종업원 규모가 작을 경우에는 합리문화가 중요했지만, 종업원 규모가 커질수록 개발문화가 기업의 경쟁우위 향상에 중요한 문화임을 알 수 있었다. 본 연구를 통해 중소기업의 규모에 따라 어떠한 조직문화를 강조해야 하는지 파악할 수 있었다.

Along with the changing times, organizational culture is also rapidly changing, and such organizational culture enables companies to secure discriminatory competitive advantage in the mid-to long-term perspective. This study aims to examine the impact of organizational culture on improving competitive advantage of enterprises by dividing organizational culture into three dimensions: development culture, rational culture, and consensus culture. To this end, a survey was conducted on small and medium-sized companies. As a whole, the rational culture, which is task-oriented and puts competition as a motivating factor, was more strongly prevalent than other organizational cultures, and in order of development culture, rational culture, and consensus culture, it affects the improvement of competitive advantage. This means that development culture and rational culture, which emphasize high-tech and productivity, are more important to improve the competitive advantage of small and medium-sized companies. In addition, the analysis of differences according to the size of employees showed that rational culture was important when the size of employees was small, but the larger the size of employees, the more important the development culture was to improve the competitive advantage of companies. Through this study, we were able to understand what organizational culture should be emphasized according to the size of small and medium enterprises.

키워드

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