참고문헌
- Aldrich, M. (2011). Online Shopping in the 1980s. Annals of the History of Computing, 33(4), 57-61.
- Arce-Urizza, M., Cebollada, J., & Tarira, M. F. (2016). The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers. Information Systems and e-Business Management, 15, 69-87.
- Arora, N., & Aggarwal, A. (2018). The role of perceived benefits in formation of online shopping attitude among women shoppers in India. South Asian Journal of Business Studies, 7(1), 91-110. https://doi.org/10.1108/SAJBS-04-2017-0048
- Bolarinwa, O. A. (2015). Principles and methods of validity and reliability testing of questionnaires used in social and health science researches. Nigerian Postgraduate Medical Journal, 22(40), 195-201. https://doi.org/10.4103/1117-1936.173959
- Blois, K. J. (1994). Discounts in business marketing management, Industrial Marketing Management, 23(2), 93-10 https://doi.org/10.1016/0019-8501(94)90009-4
- Eisenberg, B. (2016). Call to Action, Secret formulas to improve online results. United States: HarperCollins Leadership.
- Familmaleki, M., Aghighi, A., & Hamidi, K. (2015). Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior. Advanced Social Humanities and Management, 2(2), 41-51.
- Garbugli, E (2016). Lean B2B: Build Products Businesses Want. Create Space Independent Publishing Platform
- Goertzen, M. J. (2017). Applying Quantitative Methods to E-book Collections. Library Technology Reports, 53(4), 5-31.
- Heale, R., & Twycross, A. (2015). Validity and reliability in quantitative studies. Evidence Based Nursing, 18(3), 66-67. https://doi.org/10.1136/eb-2015-102129
- Huang, R., & Sarigolu E., (2012), How brand awareness relates to market outcome, brand equity, and the marketing. Journal of Business Research, 65(1), 92-99. https://doi.org/10.1016/j.jbusres.2011.02.003
- Isabella, G., Pozzani, A. I., & Chen, V. A. (2015). Influence of Discount Price Announcements on Consumer Behavior. Forum, 52(6), 657-671.
- Jin-Song, H., & Yin, X. (2014). Effects of Price Discounts and Bonus Packs on Online Impulse Buying. Social Behavior and Personality: An international journal, 42(8), 1293-1302. https://doi.org/10.2224/sbp.2014.42.8.1293
- Kottler & Keller. (2018). Principal of Accounting. United Kingdom: Pearson Education Limited.
- Majid, U. (2018). Research Fundamentals: Study Design, Population, and Sample Size. Undergraduate Research in Natural and Clinical Science and Technology, 2(1), 1-7.
- Mirabi, V., Hamid, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on CustomersPurchase Intention Case Study: the Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology, 2(1), 267-273.
- Munger, J. L., & Grewal, D. (2015). The Effects of Alternative price promotion methods on consumer's product e valuation and purchase intentions. Journal of Product and Brand Management, 10(3), 185-197. https://doi.org/10.1108/10610420110395377
- Pride, W. M., & Ferrel, O. C. (2016). Pride-Ferrel Foundations of Marketing. United States: Houghton Muffin.
- Rajagopal, (2006). Consumer perspectives on brand extension effects in Mexico: An empirical analysis of buying decision patterns. Latin Am. Bus. Rev., 7(1), 99-118. https://doi.org/10.1300/J140v07n01_05
- Rizky, U., Ben Mansour, K., & Kooli, K. (2014). Determinants of online trust and their impact on online purchas e intention. International Journal of Technology and Marketing, 9(3), 305-319. https://doi.org/10.1504/IJTMKT.2014.063858
- Shah, S. S. A., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Syed Kamran Sherazi, S. K. (2012). The Impact of Brands on Consumer Purchase Intentions. Asian Journal of Business Management, 4(2), 105-110.
- Sulaiman, Y., & Yuhalis, Y. A. (2017). The impact of advertising on consumers' buying behavior among undergraduate students in Universiti Utara Malaysia. Journal of Advanced Research in Social and Behavioural Sciences, 6(2), 29-40.
- Statista. (2019). Online shopping behavior in the United States - Statistics & Facts. Retrieved from Statista: https://www.statista.com/topics/2477/online-shopping-behavior/
- Taherdoost, H. (2016). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. SSRN Electric Journal, 5(2), 18-27.
- Umar, H. S., & Madugu, U. (2015). The Imperative of Population Sampling in Social Science. Global Journal of Political and Science and Administration, 3(3), 49-57.
- Webster, M. (2016). The Merriam Webster Dictionary. Springfield, US: Merriam Webster, U.S.
- Zhang, Y., Deng, J., & Xu, Y. (2017). The Effect of Different Price Promotion Ways on Consumers' Purchasing Intention. American Journal of Industrial a Business Management, 7(1), 1192-1208. https://doi.org/10.4236/ajibm.2017.710085