Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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The effect of color application on cognitive response in public facilities: The partial mediating effects of emotional response

공공시설물에서 컬러 적용이 인지반응에 미치는 영향과의 관계: 사용자 감성반응의 부분매개효과

  • Park, Sungeuk (Department of Convergence Design, Jungwon University) ;
  • Myoung, Sungmin (Department of Health Administration, Jungwon University)
  • 박성억 (중원대학교 융합디자인학과) ;
  • 명성민 (중원대학교 보건행정학과)
  • Received : 2020.07.31
  • Accepted : 2020.09.20
  • Published : 2020.09.28
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Abstract

This study aimed to examine the speed of cognitive response of users by color application for the information searching or the searching how to use the target object. Also, the purpose of this study is to explore how color application has an impact on cognitive response, and to find the mediating effect of user's emotional response. A total of 227 persons were collected and analyzed by PASW 18.0 for data analysis. In conclusion, it was confirmed that color application had a direct effect on cognitive response, suggesting that emotional response may have a slight effect. Among four sub-factors of color applications, the most contribution factor of cognitive response was the clatiry and the lowest factor was the attention.

본 연구에서는 공공시설물 디자인을 대상으로 사용자가 원하는 사용방법이나 정보를 찾을 때 컬러에 의한 사용자의 인지반응의 속도를 실증적으로 검증하고, 아울러 사용자들이 인지하는 공공시설물 디자인에 대한 컬러적용이 정보인지에 따른 사용자의 감성반응에 대해 검증하는 데 그 목적이 있다. 이를 통해 실제 사용자의 정보인지 요인과 감성반응에 대해 연구하고 컬러적용의 중요성과 효과에 관한 연구를 하고자 하였다. 결론적으로 컬러적용이 인지반응에 직접적인 기여도가 존재한다는 점을 확인하였고, 감성반응이 일부 영향을 미칠 수 있다는 것을 시사하였다. 또한 컬러적용을 4가지 하위요인별로 적용하여보았을 때, 인지반응에 가장 많이 기여하는 것은 명확성이었으며, 주목성이 가장 낮게 나타났다.

Keywords

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