Asian Journal for Public Opinion Research

Center for Asian Public Opinion Research & Collaboration Initiative (충남대학교 아시아여론조사학회)
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The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea

  • Received : 2020.07.01
  • Accepted : 2020.08.14
  • Published : 2020.08.31
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Abstract

The relationship between compliance with behaviors recommended to prevent the spread of COVID-19 and media exposure, negative emotions, and risk perception was examined using regression analyses of data from KAMOS, a nationally representative survey of South Korean adults. The strongest predictor of preventive behaviors in general was negative emotions, which had the largest βh (.22) among the independent variables considered. The eight negative emotions, identified using factor analysis of a series of 11 emotions, were anger, annoyance, fear, sadness, anxiety, insomnia, helplessness, and stress. Negative emotions themselves were influenced most strongly by the respondent's anxiety over social safety (βe=.286), followed by prediction of COVID-10 spread (β=.121, p<.001) and perceived risk of COVID-19 infection (β=.70, p=.023). Females (β=-.134) and those who felt less healthy (βo=-.097) experienced more negative emotions. Media exposure and increased media exposure both have significant relationships with negative emotions and both a direct and indirect impact on the adoption of preventive measures. Women, older people, and healthier people perceived greater risks and engaged in more preventive behaviors than their counterparts.

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References

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