Korean journal of applied entomology (한국응용곤충학회지)

Korean Society of Applied Entomology (한국응용곤충학회)
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Analysis of Consumer Receptivity to Pet Food Containing Edible Insects in South Korea

식용곤충을 이용한 반려동물 사료에 대한 소비자 수용도 조사

  • Bae, Sungmun (Environmental Agriculture Research Division, Gyeongsangnam-do Agricultural Research and Extension Services) ;
  • Lee, Seulbi (Environmental Agriculture Research Division, Gyeongsangnam-do Agricultural Research and Extension Services) ;
  • Kim, Jongwon (Environmental Agriculture Research Division, Gyeongsangnam-do Agricultural Research and Extension Services) ;
  • Hwang, Yeonhyeon (Environmental Agriculture Research Division, Gyeongsangnam-do Agricultural Research and Extension Services)
  • 배성문 (경상남도농업기술원 환경농업연구과) ;
  • 이슬비 (경상남도농업기술원 환경농업연구과) ;
  • 김종원 (경상남도농업기술원 환경농업연구과) ;
  • 황연현 (경상남도농업기술원 환경농업연구과)
  • Received : 2019.01.31
  • Accepted : 2020.05.20
  • Published : 2020.06.01
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Abstract

A survey was conducted among pet owners visiting pet hospitals, using a pet animal app, or being involved in pet breeding, who had the awareness of and intention to purchase animal feed containing edible insects, as well as functional pet food. Results showed that 89.5% of survey participants were pet owners such as those of dogs, cats etc., of whom 55.6% knew about this type of pet food. Nearly half (48.5%) of respondents had an intention to purchase edible insect-based pet food, while the rest of them (51.5%) did not. The two main reasons for deciding to buy it were the excellent nutritional value of insects, and low allergenicity. The most significant reason for refusing purchase was a strong aversion to insects as food.

본 연구는 동물병원을 방문하거나 펫 앱을 사용하는 반려동물 소유주를 대상으로 수행되었고, 이들의 사육상황, 식용곤충을 사용하는 사료와 기능성 펫 사료에 대한 인지도와 구매의사를 조사 분석하였다. 조사결과, 조사대상의 89.5%가 개나 고양이와 같은 반려동물을 키우고 있었고, 55.6%가 식용곤충을 이용한 반려동물사료에 대해 알고 있었다. 식용곤충을 사용한 반려동물사료에 대해 구매의사를 물었을 때 48.5%가 구매의사를 보였고, 51.5%가 불구매 의사를 보였다. 구매의 주요 이유로는 낮은 알러지 가능성과 높은 영양성을 언급하였고, 불구매 의사의 주요 이유로는 식용곤충에 대한 거부감으로 조사되었다.

Keywords

References

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