패션비즈니스 (Journal of Fashion Business)

  • 제24권1호
  • /
  • Pages.1-14
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  • 2020
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  • 1229-3350(pISSN)
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  • 2288-1867(eISSN)
한국패션비즈니스학회 (The Korean Society of Fashion Business)
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중국 신진 패션 디자이너의 작품에 나타난하이브리드 특성 연구

A Study on Hybrid Characteristics in the Work of Chinese Rising Fashion Designers

  • 빈삼 (전북대학교 의류학과) ;
  • 염혜정 (전북대학교 의류학과)
  • Bin, Sen (Dept. of Fashion Design, Jeonbuk National University) ;
  • Yum, Haejung (Dept. of Fashion Design, Jeonbuk National University)
  • 투고 : 2019.10.23
  • 심사 : 2019.11.21
  • 발행 : 2020.02.28
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초록

Based on the trend of pluralization and globalization the collapse of national borders now is a manifestation of mixed and compromised cultures and societies. It is also emerging as a hybrid fashion in fashion. Hybrid fashion means creating a new image by mixing various cultures beyond the time and space. This study aims to analyze the current state of Chinese fashion design and present its direction by grasping the characteristics of hybrids in the works of rising Chinese fashion designers in the era of pluralization. The research method was literature review and empirical research. According to the selection criteria of new fashion designers, 6 new fashion designers of 5 fashion brands were selected and their total 458 points works were analyzed. The analysis results are as follows. First, most of the time trade-offs were 'past and present' trade-offs that express Chinese traditional culture and the image of the past with modern design. The trade-offs between 'present and future' is expressed by mixing print patterns, colors and light with fractal art. Second, spatial trade-offs was expressed in the way of expressing Chinese themes in the composition of western clothing, expressing the Western themes in oriental colors, and inspired by Japanese culture expressed by deconstructionism, Third, the gender mix mainly used dark embroidery on women's clothing, while the men's wear showed a delicate feminine charm with a surreal pattern on thin and transparent gauze fabric.

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