DOI QR코드

DOI QR Code

디지털 미디어 시대 지역방송 서비스 개선 방안: KBS를 중심으로

Improvement of Local Broadcasting Service in the Age of Digital Media: Focusing on KBS

  • 도기태 (서울미디어대학원대학교) ;
  • 정회경 (서울미디어대학원대학교)
  • Do, Gi-Tae (Division of New Media, Seoul Media Institute of Technology) ;
  • Jung, Hoe-Kyung (Division of New Media, Seoul Media Institute of Technology)
  • 투고 : 2019.10.14
  • 심사 : 2020.04.20
  • 발행 : 2020.04.28

초록

본 연구에서는 지역시청자들의 지역성 인식과 그들이 원하는 지역방송 서비스에 대한 고찰을 기반으로, 앞으로 지향해야 할 지역방송의 서비스 정책 방향과 구체적인 서비스 전략을 모색해 보았다. 연구방법은 KBS가 실시한 3차례(2013, 2015, 2018년)의 지역시청자 설문조사와 심층인터뷰 자료들을 활용한 2차 분석(Secondary Analysis)이다. 지역시청자들에게 지역성 개념은 실제 자신이 거주하는 시/군/구를 중심으로 좁아지고 있으며, 중요하게 인식하는 정보 역시 실제 생활권역에서 발생하는 지역정보들이다. 지역방송의 정체성을 강화하고 지역방송 서비스를 개선하기 위해, 첫째, 지역 메가 플랫폼으로 기능과 역할을 확장해야 한다. 둘째, 지역현안에 대한 심층취재나 토론 등 지역프로그램을 강화해야 한다. 셋째, 지역시청자와의 소통을 위해, 지역방송 구성원들의 시청자 분석능력, 소통교육이 필요하다. 넷째, 지역민들이 지역방송의 생산자로 참여하는 생태계 조성이 필요하다.

Based on local viewers' awareness of locality and consideration of desired local broadcasting service, this study explored the direction of service policy and specific service strategy of local broadcasting. The research method is a secondary analysis using three regional audience surveys and in-depth interview data conducted by KBS. For local audience, the concept of localism is being narrowed down to the city/county/district where they live. In order to reinforce the identity of local broadcasting and improve local broadcasting services, first, the function and role should be expanded to the local mega platform. Second, regional programs such as in-depth coverage and discussion of local issues should be strengthened. Third, in order to communicate with local audience, viewer analysis ability and communication education of local broadcasting members are required. Fourth, it is necessary to create an ecosystem in which local people participate as producers of local broadcasting.

키워드

참고문헌

  1. Y. J. Won & S. H. Hwang (2011). A Meta-Analysis of Research on Local Broadcasting. Journal of Communication Science, 11(2), 285-332.
  2. Korea Information Society Development Institute (2016). A Study on Differentiation and Competitiveness of Regional Broadcasting in the Smart Media Age.
  3. J. W. Yoon (2013). Advent and Development Direction of the Era of Smart Media. Broadcasting & Media, 18(1), 10-22.
  4. Korea Communications Commission (2018). Broadcasting Media Usage Behavior Survey.
  5. J. H. Ahn (2010). Locality concept of local broadcasting. Korean Association for Broadcasting & Telecommunications Studies Conference paper, 15-22.
  6. P. M. Napoli (2001). Foundations of Communications Policy. Cresskill, NJ: Hampton Press Inc.
  7. Korea Communications Commission (2009). Study of Overseas Local Broadcasting System.
  8. J. Y. Kim & S. H. Yang (2015). Comprehensive and Analytical Meta-Analysis of Studies on Local Broadcasting. Journal of Communication Science, 15(1), 162-194. https://doi.org/10.14696/jcs.2015.03.15.1.162
  9. S. K. Yoo (2018). Structural Policy and Internal and External Management Strategies Enhancing the Competitiveness of Local Broadcasting companies. Locality & Communication, 22(1), 31-63. https://doi.org/10.47020/JLC.2018.02.22.1.31
  10. Ofcom (2006). Digital Local: Options for the future of local video content and interactive services.
  11. Y. C. Jung. (2018). Critiques and Alternatives Regarding Local Broadcasters' Audience Board. Journal of Korean Broadcasting, 32(2), 99-133.
  12. S. Y. Hong (2008). A Study on the Reflect of the Locality and the Multiculturalism in the Local Broadcasting. Journal of Digital Convergence, 6(3), 149-158.
  13. H. J. Cho (2006). Changes in the Locality of Local Television. Korean Journal of Communication & Information, 34, 275-305.
  14. S. Han & O. H. Lee (2012). The Problems of the Conception and Realization of Locality for Local Broadcasting. Journal of Korean Broadcasting, 26(5), 271-306.
  15. Korea Communications Commission (2016). A Study on Differentiation and Competitiveness of Regional Broadcasting in the Smart Media Age.