Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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The Economic Value for the Post-use of the 2018 Pyeongchang Winter Olympics Facilities: Case of Alpine Stadium in Jeongseon

2018평창동계올림픽 시설 사후활용에 대한 경제적 가치: 정선군 알파인 경기장을 사례로

  • Song, Woon-Gang (Department of Tourism Adminmistration, Kangwon National University) ;
  • Lee, Hae-Jin (Department of Agricultural and Resource Economics, Kangwon National University) ;
  • Yang, Hee-Won (Research Institute for Gangwon)
  • Received : 2020.05.30
  • Accepted : 2020.06.25
  • Published : 2020.06.30
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Abstract

Purpose - This study estimated the value of the post-use of Alpine stadium in Jeongseon as a tourist attraction, which is one of the 2018 Pyeongchang Winter Olympics facilities, and identified determinant factors on the willingness to pay (WTP). Design/methodology/approach - A dichotomous-choice model of contingent valuation method (CVM) that is known for an effective tool was used to calculate the value. The questionnaire was conducted on 650 visitors to major tourist destinations in Jeongseon and 629 copies of the valid samples were analyzed. Findings - The results shows that determinate factors on the WTP are; suggestion cost, need (application of Ecotourism Program to the Restoration Process), agree(agree to Ecotourism Program in the Restoration Process) and age. Also, the WTP on the facility is 16,296 won per person. Research implications or Originality - This study estimates the value of the post-utilization of Alpine Stadium of the 2018 Pyeongchang Winter Olympics facilities, which have been experiencing conflict in recent years. For this reason, the findings of the paper will provide meaningful information for tourism development and management policies of the region.

Keywords

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