Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
권호 표지
DOI QR코드

DOI QR Code

The Effects of Censorship and Organisational Support on the Use of Social Media for Public Organizations in Mongolia

  • Erdenebold, Tumennast (Endicott College of International Studies, Woosong University) ;
  • Kim, Suk-Kyoung (School of Business and Technology Management, Korea Advanced Institute of Science and Technology(KAIST)) ;
  • Rho, Jae-Jeung (School of Business and Technology Management, Korea Advanced Institute of Science and Technology(KAIST)) ;
  • Hwang, Yoon-Min (School of Business, Chungbuk National University)
  • Received : 2020.05.30
  • Accepted : 2020.06.25
  • Published : 2020.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose - This article empirically investigated the effects of the socio-political factor of censorship preconditioning, and organizational support, mediating performance expectancy of public sector officials' behavioural intention to utilise social media in a post-communist country, Mongolia. Design/methodology/approach - This study collected 212 survey data from public sector organisations in Mongolia. Using the Partial Least Squire (PLS) method, this study analyzed the proposal model grounded on the UTAUT model. Findings - There are still communist footprints in the form of censorship, which remained as a negative precondition factor, and this has an indirect negative influence, and organisational support mediates to enhance performance expectancy. Effort expectancy and social influence factors have direct positive influence on the use of social media systems in the government domain of Mongolia Research implications or Originality - This study empirically investigated the model of public employees' intention to examine the post-communist countries' cultural, social, economic, and political systems, government organisational environment of the former communist sphere. The cultural factors, censorship and organisational support, to the existing IT adoption UTAUT model were also identified to test the situation of a post-communist country, Mongolia. This study contributes to the new theoretical involvement with social media by testing a new social media-based third-party intercommunication channel, including intent to use in the public service for post-communist countries. This study practically provides the guidelines to promote social media usage for public sector in the post-communist situation.

Keywords

References

  1. Ardichvili, A. and Gasparishvili, A. (2001), "Socio-cultural Values, Internal Work Culture and Leadership Styles in Four Post-communist Countries: Russia, Georgia, Kazakhstan and the Kyrgyz Republic", International Journal of Cross Cultural Management, 1(2), 227-242. https://doi.org/10.1177/147059580112006
  2. Banalieva, E. R., Karam, C. M., Ralston, D. A., Elenkov, D., Naoumova, I., Dabic, M., … and Wallace, A. (2017), "Communist Footprint and Subordinate Influence Behaviour in Post-communist Transition Economies", Journal of World Business, 52, 209-229. https://doi.org/10.1016/j.jwb.2016.12.002
  3. Bertot, J. C., Jaeger, P. T. and Grimes, J. M. (2010), "Using ICTs to Create a Culture of Transparency: E-government and Social Media as Openness and Anti-corruption Tools for Societies", Government Information Quarterly, 27(3), 264-271. https://doi.org/10.1016/j.giq.2010.03.001
  4. Bhatiasevi, V. (2016), "An Extended UTAUT Model to Explain the Adoption of Mobile Banking", Information Development, 32(4), 799-814. https://doi.org/10.1177/0266666915570764
  5. Bode, N. and Makarychev, A. (2013), "The New Social Media in Russia: Political Blogging by the Government and the Opposition", Problems of Post-communism, 60(2), 53-62. https://doi.org/10.2753/PPC1075-8216600205
  6. Bonson, E., Torres, L., Royo, S. and Flores, F. (2012), "Local E-government 2.0: Social Media and Corporate Transparency in Municipalities", Government Information Quarterly, 29(2), 123-132. https://doi.org/10.1016/j.giq.2011.10.001
  7. Carter, L. and Belanger, F. (2005), "The Utilization of E‐government Services: Citizen Trust, Innovation and Acceptance Factors", Information Systems Journal, 15(1), 5-25. https://doi.org/10.1111/j.1365-2575.2005.00183.x
  8. Carolina Machado, J. Paulo Davim. (2014), "Transfer and Management of Knowledge".
  9. Castronovo, C. and Huang, L. (2012), "Social Media in an Alternative Marketing Communication Model", Journal of Marketing Development and Competitiveness, 6(1), 117-134.
  10. Chatterjee, D., Grewal, R. and Sambamurthy, V. (2002), "Shaping up for E-commerce: Institutional Enablers of the Organizational Assimilation of Web Technologies", MIS Quarterly, 65-89.
  11. Chen, W. (2009), "Internet Use and Intercultural Adaptation: A Case Study on Chinese Immigrants in Singapore", In Annual Meeting of the International Communication Association, New York City, NY.
  12. Chen, G. M. (2012), "The Impact of New Media on Intercultural Communication in Global Context".
  13. Criado, J. I., Sandoval-Almazan, R. and Gil-Garcia, J. R. (2013), "Government Innovation through Social Media".
  14. Danju, I., Maasoglu, Y. and Maasoglu, N. (2013), "From Autocracy to Democracy: The Impact of Social Media on the Transformation Process in North Africa and Middle East", Procedia-Social and Behavioral Sciences, 81, 678-681. https://doi.org/10.1016/j.sbspro.2013.06.495
  15. Eisenberger, R., Huntington, R., Hutchison, S. and Sowa, D. (1986), "Perceived Organizational Support", Journal of Applied Psychology, 71(3), 500. https://doi.org/10.1037//0021-9010.71.3.500
  16. Ferge, Z. (1996), "Social Citizenship in the New Democracies. The Difficulties in Reviving Citizens' Rights in Hungary", International Journal of Urban and Regional Research, 20(1), 99-115. https://doi.org/10.1111/j.1468-2427.1996.tb00303.x
  17. Gan, C. (2018), "Gratifications for Using Social Media: A Comparative Analysis of Sina Weibo and WeChat in China", Information Development, 34(2), 139-147. https://doi.org/10.1177/0266666916679717
  18. Gladarev, B. and Lonkila, M. (2012), "The Role of Social Networking Sites in Civic Activism in Russia and Finland", Europe-Asia Studies, 64(8), 1375-1394. https://doi.org/10.1080/09668136.2012.712272
  19. Gong, W. and Stump, R. L. (2016), "Cultural Values Reflected in the Adoption of Social Networking sites", International Journal of Technology Marketing, 11(3), 360-378. https://doi.org/10.1504/IJTMKT.2016.077384
  20. Gonzalez-Quinones, F. and Machin-Mastromatteo, J. D. (2019), "On Media Censorship, Freedom of Expression and the Risks of Journalism in Mexico", Information Development, 35(4), 666-670. https://doi.org/10.1177/0266666919866266
  21. Graham, M. W., Avery, E. J. and Park, S. (2015), "The Role of Social Media in Local Government Crisis Communications", Public Relations Review, 41(3), 386-394. https://doi.org/10.1016/j.pubrev.2015.02.001
  22. Gruzd, A., Staves, K. and Wilk, A. (2012), "Connected Scholars: Examining the Role of Social Media in Research Practices of Faculty Using the UTAUT Model", Computers in Human Behavior, 28(6), 2340-2350. https://doi.org/10.1016/j.chb.2012.07.004
  23. Hair Jr, J. F., Hult, G. T. M., Ringle, C. and Sarstedt, M. (2016), "A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.
  24. Hart, P. and Saunders, C. (1997), "Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange", Organization Science, 8(1), 23-42. https://doi.org/10.1287/orsc.8.1.23
  25. Ho, J. K. K. (2014), "A Research Note on Facebook-based Questionnaire Survey for Academic Research in Business Studies", European Academic Research, 2(7), 9243-9257.
  26. Igbaria, M., Zinatelli, N., Cragg, P. and Cavaye, A. L. (1997), "Personal Computing Acceptance Factors in Small Firms: a Structural Equation Model", MIS quarterly, 279-305.
  27. Jakubowicz, K. (2004), "Post-communist Media Development in Perspective".
  28. Karakiza, M. (2015), "The Impact of Social Media in the Public Sector", Procedia-Social and Behavioral Sciences, 175(0), 384-392. https://doi.org/10.1016/j.sbspro.2015.01.1214
  29. Kemp, S., "Digital 2019: Global Internet Use Accelerates", Retrieved from https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates
  30. Kemp, S, "Digital 2020: Mongolia" Feb, 2020 Retrieved from https://datareportal.com/reports/digital-2020-mongolia?rq=mongolia
  31. Khan, G. F., Swar, B. and Lee, S. K. (2014), "Social Media Risks and Benefits: A Public Sector Perspective", Social Science Computer Review, 32(5), 606-627. https://doi.org/10.1177/0894439314524701
  32. Kim, S. K., Park, M. J. and Rho, J. J. (2015), "Effect of the Government's Use of Social Media on the Reliability of the Government: Focus on Twitter", Public Management Review, 17(3), 328-355. https://doi.org/10.1080/14719037.2013.822530
  33. Levinson, H. (1965), "The Relation between Man and Organization", Admin. Sci. Quarterly, 9(6), 61-685. https://doi.org/10.2307/2391032
  34. Liebert, S., Condrey, S. E. and Goncharov, D. (Eds.). (2013), "Public Administration in Post-communist Countries: Former Soviet Union, Eentral and Eastern Europe, and Mongolia", CRC Press.
  35. Rhoades, L. and Eisenberger, R. (2002), "Perceived Organizational Support: a Review of the Literature", Journal of Applied Psychology, 87(4), 698. https://doi.org/10.1037/0021-9010.87.4.698
  36. Markova, I. (1997), "The Individual and the Community: A Post‐communist Perspective", Journal of Community & Applied Social Psychology, 7(1), 3-17. https://doi.org/10.1002/(SICI)1099-1298(199702)7:1<3::AID-CASP396>3.0.CO;2-L
  37. Placek, M. A. (2017), "Democracy: Social Media Use and Democratic Legitimacy in Central and Eastern Europe", Democratization, 24(4), 632-650. https://doi.org/10.1080/13510347.2016.1202929
  38. Mawela, T. (2017), "Exploring the Role of Social Media in the G2C Relationship: A South African Perspective", Information Development, 33(2), 117-132. https://doi.org/10.1177/0266666916639743
  39. Mergel, I. (2013), "A Framework for Interpreting Social Media Interactions in the Public Sector", Government Information Quarterly, 30(4), 327-334. https://doi.org/10.1016/j.giq.2013.05.015
  40. Mergel, I. (2013), "Social Media Adoption and Resulting Tactics in the US Federal Government", Government Information Quarterly, 30(2), 123-130. https://doi.org/10.1016/j.giq.2012.12.004
  41. Mickoleit, A. (2014), "Social Media Use by Governments: A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers", OECD Working Papers on Public Governance, No. 26, OECD Publishing, Paris.
  42. Mossberger, K., Wu, Y. and Crawford, J. (2013), "Connecting Citizens and Local Governments? Social Media and Interactivity in Major US Cities", Government Information Quarterly, 30(4), 351-358. https://doi.org/10.1016/j.giq.2013.05.016
  43. Normalini, M.K. (2017), "Factors that Influence Mobile Application Usage among Undergraduates in USM", Asia-Pacific Journal of Business, 8(1), 15-32
  44. Odmaa, Park, S. M. and Kim, M. S. (2018), "The Effects of the Characteristics of SNS Usages on the Organizational Effectiveness in Mongolian Companies", Asia-Pacific Journal of Business, 9(1), 123-139
  45. Offe, C. and Adler, P. (1991), "Capitalism by Democratic Design? Democratic Theory Facing the Triple Transition in East Central Europe", Social Research, 865-892.
  46. Onuch, O. (2015), "EuroMaidan protests in Ukraine: Social Media Versus Social Networks", Problems of Post-Communism, 62(4), 217-235. https://doi.org/10.1080/10758216.2015.1037676
  47. Pettman, B. and Papava, V. (2005), "On the Theory of Post‐communist Economic Transition to Market", International Journal of Social Economics.
  48. Patrick Major and Rana Mitter. (2004), "Across the Blocs: Exploring Comparative Cold War Cultural and Social History, Book Taylor & Francis, Inc., ISBN 978-0-7146-8464-2
  49. Picazo-Vela, S., Fernandez-Haddad, M. and Luna-Reyes, L. F. (2016), "Opening the Black Box: Developing Strategies to Use Social Media in Government", Government Information Quarterly, 33(4), 693-704. https://doi.org/10.1016/j.giq.2016.08.004
  50. Picazo-Vela, S., Gutierrez-Martinez, I. and Luna-Reyes, L. F. (2012), "Understanding Risks, Benefits, and Strategic Alternatives of Social Media Applications in the Public Sector", Government Information Quarterly, 29(4), 504-511. https://doi.org/10.1016/j.giq.2012.07.002
  51. Pudjianto, B., Zo, H., Ciganek, A. P. and Rho, J. J. (2011), "Determinants of E-government Assimilation in Indonesia: An Empirical Investigation Using a TOE Framework", Asia Pacific Journal of Information Systems, 21(1), 49-80.
  52. Richter, A. (2007), "Post-soviet Perspective on Censorship and Freedom of the Media. Moscow: UNESCO Moscow Office.
  53. Ringle, C. M., Wende, S., and Becker, J. M. (2015), "SmartPLS 3. Bonningstedt: SmartPLS GmbH, http://www.smartpls.com.
  54. Serrat, B. O. (2010), "Social Media and the Public Sector, Knowledge Solution", Asian Development bank (April), 1-8.
  55. Sethi, V. and King, W. R. (1994), "Development of Measures to Assess the Extent to Which an Information Technology Application Provides Competitive Advantage", Management Science, 40(12), 1601-1627. https://doi.org/10.1287/mnsc.40.12.1601
  56. Simonson, M. (2016), "E-books, Online Books, and Real Books. Distance Learning, 13(3), 74.
  57. Siribaddana, P. A. (2014), "Making Distance Learning an Effective Health Information Systems Training Strategy: A Combined Social Network Analysis and Content Analysis Perspective. The Electronic Journal of Information Systems in Developing Countries, 61(1), 1-18. https://doi.org/10.1002/j.1681-4835.2014.tb00434.x
  58. Skuza, A., Scullion, H., and McDonnell, A. (2013), "An Analysis of the Talent Management Challenges in a Post-communist Country: the Case of Poland", The International Journal of Human Resource Management, 24(3), 453-470. https://doi.org/10.1080/09585192.2012.694111
  59. Snel, J. (2013), "Freedom of Expression and the Media: A Case-study from the Netherlands", Journalism Research, 6, 121-40.
  60. Stenning, A. and Horschelmann, K. (2008), "History, Geography and Difference in the Post‐Socialist World: or, do We Still Need Post‐socialism?", Antipode, 40(2), 312-335. https://doi.org/10.1111/j.1467-8330.2008.00593.x
  61. Stamati, T., Papadopoulos, T. and Anagnostopoulos, D. (2015), "Social Media for Openness and Accountability in the Public Sector: Cases in the Greek context", Government Information Quarterly, 32(1), 12-29. https://doi.org/10.1016/j.giq.2014.11.004
  62. Nepal, S., Paris, C., & Georgakopoulos, D. (Eds.). (2015), "Social Media for Government Services", Springer International Publishing.
  63. Topp, N. W. and Pawloski, B. (2002), "Online Data Collection", Journal of Science Education and Technology, 11(2), 173-178. https://doi.org/10.1023/A:1014669514367
  64. Tsygankov, A. P. (2007), "Modern at Last? Variety of Weak States in the Post-Soviet World", Communist and Post-Communist Studies, 40(4), 423-439. https://doi.org/10.1016/j.postcomstud.2007.10.006
  65. Van de Vijver, F. and Tanzer, N. K. (2004), "Bias and Equivalence in Cross-cultural Assessment: An Overview", European Review of Applied Psychology, 54(2), 119-135. https://doi.org/10.1016/j.erap.2003.12.004
  66. Venkatesh, V., Morris, M. G., Davis, G. B. and Davis, F. D. (2003), "User Acceptance of Information Technology: Toward a Unified View", MIS quarterly, 425-478.
  67. Yoon, S. J. and Oh, J. C. (2018), "A Comparative Study on the Influencing Factors of Continuous Use Intention of Korean and Chinese SNS Users: Focused on the Technology Readiness and Acceptance Model", Asia-Pacific Journal of Business, 9(4), 181-199.

Cited by

  1. An Empirical Investigation of the Citizens' Freedom of Expression and Trust in Public Agency to use Social Media in Post-Communist Countries: The Case of Mongolia vol.12, pp.1, 2020, https://doi.org/10.32599/apjb.12.1.202103.41