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A Study on the Effect of Individual Characteristics on Acceptance Intention of Wearable Healthcare Devices: Focusing on the UTAUT2 and Innovativeness

  • Jin, Seok (Smith College, Sahmyook University)
  • Received : 2020.02.07
  • Accepted : 2020.03.08
  • Published : 2020.03.31

Abstract

The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovativeness. The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology). In specific, performance expectancy, effort expectancy, facilitating condition, hedonic motivation and price value of UTAUT2 and innovativeness are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses. According to the empirical analysis results, this study confirms that Innovativeness have significant effects on the performance expectancy, effort expectancy, Facilitating condition, Hedonic motivation, and price Value of wearable healthcare devices. It also finds that the performance expectancy, effort expectancy, Facilitating condition, hedonic motivation, and price value affects the intention to use wearable healthcare devices.

본 연구는 웨어러블 헬스케어 기기 사용자들의 수용의도를 보다 효과적으로 설명하기 위하여, 개인 혁신성에 따른 수용의도를 살펴보고 이를 확장된 통합기술수용모형(UTAUT2, Extended UTAUT) 이론에 적용하여 실증분석을 실시하고 그 결과에 따른 학술적·실무적 시사점을 제시하고자 한다. 본 연구에서 제안된 가설들을 검증하기 위해 PLS 3.0을 사용하여 구조모형을 검증하였다. 본 연구의 결과는 다음과 같이 요약될 수 있다. 첫째, 개인 혁신성이 웨어러블 헬스케어 기기의 성과기대와 노력 기대, 촉진조건, 쾌락적 동기, 가격 효용성에 매우 유의한 영향을 미치는 것으로 나타났다. 둘째, 해당 기기를 수용하고자 하는 태도에 성과기대, 노력기대, 쾌락적 동기, 가격 효용성이 웨어러블 헬스케어 기기를 수용하고자 하는 태도에 유의한 영향을 미치는 것으로 나타났다.

Keywords

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