Analysis of the dentistry-related contents uploaded on YouTube Korea

YouTube 내의 치과 관련 한국어 컨텐츠 현황 분석 및 활용 방안

  • Jo, Jaehyun (Dental Education Research Center, Yonsei University College of Dentistry) ;
  • Kwon, Hyuckjun (Yonsei University College of Dentistry) ;
  • Jung, Seoyeon (Dental Education Research Center, Yonsei University College of Dentistry) ;
  • Hu, Kyung-Seok (Dental Education Research Center, Yonsei University College of Dentistry) ;
  • Jung, Il-Young (Department of Conservative Dentistry, Yonsei University College of Dentistry) ;
  • Seo, Jeong-Taeg (Dental Education Research Center, Yonsei University College of Dentistry)
  • 조재현 (연세대학교 치과대학 치의학교육연구센터) ;
  • 권혁준 (연세대학교 치과대학) ;
  • 정서연 (연세대학교 치과대학 치의학교육연구센터) ;
  • 허경석 (연세대학교 치과대학 치의학교육연구센터) ;
  • 정일영 (연세대학교 치과대학 치과보존학교실) ;
  • 서정택 (연세대학교 치과대학 치의학교육연구센터)
  • Received : 2019.06.07
  • Accepted : 2019.08.22
  • Published : 2019.11.30

Abstract

Objective: Previous studies suggested the potential influence of YouTube videos regarding dentistry on the mass population. However, there was not any clear investigation for Korean population. We aimed to systemically analyze the type of the dentistry-related videos uploaded on YouTube Korea and the accounts used for uploading, and to assess their effect on the view count of the content. Methods: Classification, type of the accounts, and view count of the videos listed by the keyword 'dentistry' were analyzed, which were uploaded on YouTube Korea platform from September 2017 to April 2019. Kruskal-Wallis test with post hoc analysis was used to assess the effect of the classification of the videos and the type of accounts on the view count. Results: 1.026 videos were enrolled to the analysis. Primary classification of the videos was information/education, advertisement, life, news, child contents, autonomous sensory meridian response, broadcast, cartoon/game, humor, and music. Secondary classification of the videos was dental experience, advertisement, role-playing, information/education., humor, cartoon/game, child contents, life, and broadcast. Type of the accounts was dentistry associates, general public, media company, and government office (sorted by frequency). Subject of the most videos (93.6%) was general public. There was statistically significance in the view count of the videos according to the primary and secondary classifications, the account used for uploading, and target subject of the videos. Conclusion: Dentists and their associates should recognize the importance of YouTube platform and try to monitor and intervene the dentistry-related contents, considering its huge impact on the general public.

Keywords

Acknowledgement

이 논문은 연세대학교 치과대학 2019년 정책과정연구비의 지원을 받았음

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