Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Analysis of Korean Fashion Design Seunghee Suh from the Viewpoint of Simulacre

시뮬라크르 관점에서의 한국적 패션디자인 분석

  • Suh, Seunghee (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Kim, Hanna (Dept. of Fashion Design, Sungkyunkwan University)
  • 서승희 (성균관대학교 의상학과) ;
  • 김한나 (성균관대학교 의상학과)
  • Received : 2019.08.15
  • Accepted : 2019.10.15
  • Published : 2019.11.30
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Abstract

The aim of this study is to analyze the stage of image change in Korean fashion design in regards to the simulacre of Jean Baudrillard. The changing phases of Korean fashion design are as follows: First, the initial stage involved simple imitation, which replicated the original as much as possible, it expressed the basic composition of Hanbok, flat cut and rich silhouette, the color scheme of traditional colors, traditional patterns, materials, and traditional ornaments. In the second stage, the subject matter intervened to distort and transform from the original, the basic composition and structure of the Hanbok were barely maintained, they were either removed or part of the structure modified or expressed using modern materials and patterns. The third stage, were based on reality but differed from reality through subject and imagination, and only left a part of the basic composition of Hanbok, and were expressed through the partial modification of the elements of the Hanbok, for instance the silhouette, skirt waist, collar and breast-tie. The fourth stage of pure simulacre, which refers to a new image with complete independence regardless of the reality. This stage differed from the basic structure and composition of Hanbok, and showcased traditional Korean image of Korea's unique cultural elements, such as hanbok or crafts and artworks, in a modern fashion with a modern sense and practicality.

Keywords

References

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