The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Effects of the characteristics of TV and Internet Food-related Programs on Dietary Self-efficacy of Regular Viewers - focused on single household

TV 및 인터넷 음식 관련 프로그램의 특성이 고정시청자의 식이 자기효능감에 미치는 영향 - 1인 가구를 중심으로

  • 김선정 (대구보건대학교 간호학과)
  • Received : 2019.10.01
  • Accepted : 2019.11.08
  • Published : 2019.11.30
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Abstract

In 2019, Single person households became the most common in Korea. For those households, so called 'Mukbang' and 'Cookbang', the 'Food' related TV and internet programs are so popular and even became worldwide trends. This study explored how the characteristics of the food related programs on TV and internet influence the constant single person households viewers of the dietary self efficacy. The perceived usefulness and the ease of use shows meaningful influences to the dietary self efficacy in all of the generation groups. In young adult generation from 20s to 30s old, the joyfulness is also effective variables to affect the dietary self efficacy.

2019년 한국의 가장 대표적인 가구 형태가 된 1인 가구 시대의 도래와, 인터넷, 모바일이 미디어를 주도함에 따라, 국민의 라이프 스타일도 급격히 바뀌고 있다. 1인 가구 세대의 최대 화두는 식생활로, TV 미디어 및 인터넷 먹방, 쿡방 등 이에 관련된 프로그램이 큰 인기를 얻고 있다. 본 연구는 TV 및 인터넷 음식 관련 프로그램의 콘텐츠 특성이 고정시청자의 식생활에 어떻게 영향을 미치는지, 더 나아가 청년층, 장년층, 노년층 1인 가구 집단에 따라 어떻게 달라지는지를 분석해 보았다. 그 결과 음식 관련 프로그램의 지각된 유용성과 용이성이 전 연령대에 거쳐 고정 시청자의 식이 자기효능감에 영향을 미쳤으며, 청년층은 오락성과 유용성이 식이 자기효능감에 유의적인 영향을 주는 것으로 파악되었다.

Keywords

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