Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Video Content Application Based on Mobile Device Platform in China

중국의 Mobile Device Platform 기반 영상콘텐츠 Application 연구

  • ShI, Yu (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.) ;
  • Chung, Jean-Hun (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
  • 스위 (동국대학교 영상대학원 멀티미디어학과) ;
  • 정진헌 (동국대학교 영상대학원 멀티미디어학과)
  • Received : 2019.08.07
  • Accepted : 2019.10.20
  • Published : 2019.10.28
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Abstract

In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.

본 논문은 중국의 Mobil Device Platform 기반 영상콘텐츠 Application에 대해 분석하였으며 향후 발전 방안에 대해 연구하였다. 조사에 따르면 2019년 현재 중국의 인터넷 서비스 가입자와 앱 사용자는 전체 인구의 78%를 기록하였다. 독자적으로 Mobil Device Platform을 개발하여 영상콘텐츠 Application 서비스를 제공하고 있으며, 2013년부터 현재까지 동영상 앱 사용자 수가 6억 4천만 명으로 집계되었다. 이중 65%의 사용자는 두 개 이상의 영상콘텐츠 앱을 설치해 사용하는 것으로 나타났다. 중국의 TikTok, Kuai Shou, MeiPai 등 영상콘텐츠 앱은 조작이 간편한 User Interface와 사용자가 손쉽게 영상콘텐츠를 직접 제작 가능하도록 촬영, 편집, 특수효과 등의 기능을 제공함으로서 10대, 20대, 30대 뿐만 아니라 40대 이상의 사용자까지도 끌어들이고 있다. 영상콘텐츠 제작기능 제공은 미국의 유명 동영상 플랫폼 You Tube와는 다른 차별화 된 특징이라 할 수 있다. 동영상 플랫폼 시장에서 핵심 경쟁력은 콘텐츠 창작에 달려있다. VR, AR 등의 영상공학을 융합한 영상콘텐츠는 동영상 플랫폼 시장을 더욱 활성화 시킬 전망이다.

Keywords

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