Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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On utilizing PLS-SEM based IPM method - Focused on export competitiveness factor

PLS-SEM 기반 IPM 방법 활용 - 수출 경쟁력 요인 대상

  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • Received : 2019.04.22
  • Accepted : 2019.07.20
  • Published : 2019.07.28
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Abstract

The aim of this study was to apply the Importance-Performance Map (IPM) method based on PLS-SEM by extending the importance-performance analysis (IPA), which is an existing method to grasp strategic policies through the difference of importance and satisfaction of existing competitiveness factors. For this application, this study was applied to research related to policy measures that can survive and spread in global competition by analyzing strategic factors of information technology (IT) convergence industry. The development of IT convergence industry, which is the subject of this study, has the effect of revitalizing related industry development and employment activation. Therefore, this study expanded the possibility of applying this research methodology to research the strategic factors to activate exports of SMEs (Small and medium-sized enterprises) in the convergency industry. In order to achieve this goal, the analytical methodology of this study was applied and the policy measures for IT SMEs. Therefore, based on the analysis results of this study, this study can apply this research methodology to other fields as a strategic tool in establishing and enforcing policies for export activation of IT convergence industry.

본 연구는 기존 경쟁력 요인들의 중요도와 만족도의 차이를 통하여 전략적 정책을 파악하는 기존 방법인 중요도-성과도 분석(IPA)을 확장하여 PLS-SEM 기반 IPM(Importance-Performance Map) 방법을 적용하여 정책 방안을 탐색하는데 그 목적이 있다. 이러한 적용을 위해 본 연구에서는 정보기술 융 복합 산업의 전략 요인들 분석하여 글로벌한 세계 경쟁에서 살아남고 파급시킬 수 있는 정책적 방안과 관련된 연구를 대상으로 적용하였다. 본 연구의 대상인 정보기술(IT) 융 복합 산업의 육성은 관련된 산업의 발전과 고용 활성화를 활성화는 효과를 갖고 있다. 따라서 본 연구는 융 복합 산업의 중소기업들의 수출을 활성화하기 위한 방안적 요인을 탐색하는 연구를 대상으로 본 연구방법론의 활용 가능성을 확대하기 위한 목적을 지니고 있다. 이러한 목적을 달성하기 위해 본 연구의 분석 방법론을 적용하였고, 그 분석 결과 IT 융 복합 수출 중소기업에 대한 정책적 방안을 도출하였다. 따라서 본 연구의 분석 결과를 바탕으로 IT 융 복합 산업의 수출 활성화를 위한 요인들을 정책을 수립하고 집행하는 가운데 하나의 전략 수단으로서 본 연구 방법론을 다른 분야의 연구에 활용될 수 있다.

Keywords

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Fig. 1. Research model

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Fig. 2. IPM diagram based on importance and performance of each factor

Table 1. The performance level of each factor

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Table 2. Classification of factors in quadrants by IPM analysis

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