Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on Relationships Between Characteristics of Online Game Item and Game Users

온라인 게임 아이템 특성과 이용자 특성의 관계 분석

  • Received : 2019.05.29
  • Accepted : 2019.06.12
  • Published : 2019.06.19
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Abstract

The study classifies online game users with two groups, which are users who purchase functional items and emotional items. This research used statistic tool, STATA MP, trying unpaired t-test to find relationships between two groups on payment intention and characteristics. The result shows that the users with functional items prefer community-oriented mind and interaction with other users while users with emotional items intend to consider item's design and superiority with higher purchasing satisfaction. The result of this study seems to give some implications to game companies when improving its purchasing system with charged items.

본 연구에서는 게임 과금 유저를 기능성 아이템과 감성형 아이템 구매자, 두 집단으로 분류하여 이들의 과금에 대한 의사나 특성을 비교해 보았다. 통계 프로그램인 STATA MP를 사용하여 각 유저 집단의 독립 표본 t검정 확인 결과, 기능성 아이템을 구매하는 유저는 커뮤니티 지향성과 타 유저와의 상호작용을 중요시하는 경향을 나타냈다. 반면 감성형 아이템을 구매하는 유저는 디자인과 우월감, 그리고 그에 따른 과금 만족도가 더 높은 것으로 나타났다. 본 연구 결과는 게임사의 과금 정책 및 유료 아이템 설계에서 시사를 줄 수 있을 것으로 보인다.

Keywords

KGOHCL_2019_v19n3_113_f0001.png 이미지

[Fig. 1] Line Graph of T-test Result

[Table 1] Demographic Characteristics of Survey

KGOHCL_2019_v19n3_113_t0001.png 이미지

[Table 2] Actual Online Game Use Statistics of Survey Respondents

KGOHCL_2019_v19n3_113_t0002.png 이미지

[Table 3] Result of T-test

KGOHCL_2019_v19n3_113_t0003.png 이미지

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