Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money

  • Yoon, Jongsoo (Division of Global Business Administration, Kangnam University)
  • Received : 2019.04.16
  • Accepted : 2019.05.15
  • Published : 2019.05.31
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Abstract

While there have been a lots of studies on the use of cyber money, few researches proposed the results on relationships among quality factors, usage intention, and usage characteristics of cyber money in online business environment. Therefore, this study investigates the relationships between cyber money quality and usage intention of cyber money, and examines whether the usage characteristics(frequency, amount) of cyber money has moderating effect on the relationship between cyber money quality and usage intention of cyber money. Firstly, multiple regression analysis tells significant causal relationship between functional and emotional factors of cyber money quality and usage intention of cyber money. Secondly, dummy regression analysis shows usage characteristics of cyber money has the moderating effect on the relationship between cyber money quality and usage intention of cyber money. This paper concludes with some implications for both theory development and cyber money practice.

Keywords

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Fig. 1. Research Model

Table 1. Definition of Research Variables

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Table 2. Basic Statistics of the Sample

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Table 3. Statistics of Cyber Money Quality and Usage Intention

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Table 4. Reliability Test

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Table 5. Analysis of the Relationships between Cyber Money Quality and Usage Intention

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Table 6. Moderating Effect Analysis of Usage Frequency of Cyber Money

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Table 7. Moderating Effect Analysis of Usage Amount of Cyber Money

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