Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

A Study of the Way How Korean Fashion Brand Company Makes their Order Arrangement - Focused on fashion brand companies in Seoul -

국내 의류 브랜드 업체의 오더 의뢰방식에 관한 실태조사 - 서울시 의류 브랜드 업체를 중심으로 -

  • Heo, Hyun-seo (Dept. of Clothing & Textiles, Sookmyung Women's University) ;
  • Lim, Ho-sun (Dept. of Clothing & Textiles, Sookmyung Women's University)
  • 허현서 (숙명여자대학교 의류학과) ;
  • 임호선 (숙명여자대학교 의류학과)
  • Received : 2019.02.01
  • Accepted : 2019.03.29
  • Published : 2019.04.30
Download PDF
⟨ Previous Next ⟩

Abstract

Domestic apparel products labeled as 'Made in Korea' in the Chinese market are recognized as a high quality products due to the influence of the Korean Wave (Intergen Consulting Group, 2007). This study analyzes the patterns and order arrangement types of a fashion brand company commissioned to produce apparel in Seoul, Korea in order to rebuild a network of small sewing factories scattered in Korea, reorganize operations, and to find the possibility of regenerating the Korean sewing industry by establishing contact points with domestic sewing factories. We surveyed 100 apparel brand companies in Seoul listed in the 2014/2015 Korea Fashion Brand Annual (Apparel News, 2014) and conducted a questionnaire survey on the company's general management status, type of fabric materials dealt with, and major contact points and methods of production handling. The frequency analysis indicated that the main production material with cloth type was woven fabric with ladies' clothes. The Planning MD team has the highest rate of ordering production with delivery method to the production factory after purchasing fabric and trims. Most respondents answered that they would select a production factory based on recommendations from acquaintances. This was due to a lack of no objective indicator provided by the sewing factory at present and the absence of objectively proceeded communication with brand companies. In this study, we analyze various conditions and measurements for production arrangements from a fashion brand company to revitalize sewing factories in Korea.

Keywords

References

  1. 2014/2015 Korea fashion brand annual. (2014). Seoul: Apparel news.
  2. Choi, S. Y. (2012). The present condition and prospects of training human resources for Korean sewing industry. Fashion Information and Industry, 9, 46-55.
  3. Choi, S. Y. (2016a). A survey of the opinions of sewing company managers on the present conditions of the sewing industry and the government's policy on support. The Research Journal of the Costume Culture, 24(2), 150-165. doi:10.29049/rjcc.2016.24.2.150
  4. Choi, S. Y. (2016b). On-site survey of satisfaction with job environments and training situation of the Korean sewing technicians. Fashion & Textile Research Journal, 18(3), 351-362. doi:10.5805/sfti.2016.18.3.351
  5. Eum, C. M. (2012). A study on the global sourcing for the cut-and-sew knits of the Korean casual apparel brands. Unpublished master's thesis, Dongduk Women's University, Seoul.
  6. 'Evaluate feasibility of sewing cluster creation project area'. (2007, December). Intergen Consulting Group. Retrieved January 7, 2019, from http://webcache.goo-e-ercontent.com/search?q=cache:zXSS-3aObs0J:xn−zb0b2h01ozygv9j7lgn8g.xn-3e0b707e/app/nl/search/common/download.jsp%3Ffile_id%3DFILE-00008145647+&cd=1&hl=ko&ct=clnk&gl=kr
  7. Hong, E. (2004). A study on production management of global sourcing for casual wear brands. Unpublished master's thesis, Ewha Womans University, Seoul.
  8. Jang, S. H. (2003). Organizational structure and fashion merchandising process of the apparel firms. Unpublished master's thesis, Kookmin University, Seoul.
  9. Kim, S. H., & Do, W. H. (2017). A study on errors that occur in the garment sample production process. Fashion & Textile Research Journal, 19(3), 296-301. doi:10.5805/sfti.2017.19.3.296
  10. Lee, B. J. (2001). A study on the effect of material characteristics of clothing products on consumer's purchase intention. Unpublished master's thesis, Ewha Womans University, Seoul
  11. Lee, H. R. (2004). A study on the effect of material characteristics of clothing products on consumer's purchase intention. Unpublished master's thesis, Kookmin University, Seoul.
  12. Lee, W. J., & You, J. S. (2002). The study of the quality of the apparel product according to its production types. Journal of Human Environment and Art, 25, 123-138.
  13. Lee, Y. K. (2016). A qualitative study on the characteristic of global sourcing for Korean casual apparel brand and the role of sourcing department. Unpublished mater's thesis, Sungkyunkwan University, Seoul.
  14. Park, H. S. (2008). Gaeseong industrial complex and the future direction of domestic apparel and sewing industry. Fashion Information and Technology, 5, 2-9.
  15. Park, M. S. (2014). Research on the apparel production management system and global sourcing. Unpublished master's thesis, Chungnam National University, Daejeon.
  16. Seo, K. S. (2015). The study of factors affecting the sales and margin of women's clothing store. Unpublished master's thesis, Konkuk University, Seoul.
  17. Suk, O. M. (2015). A study on the effects of Hallyu cultural contents on the fashion trend of Chinese clothing market and Korean brand preferences : Focused on the people of Chinese tourists. Unpublished master's thesis, Hansung University, Seoul.
  18. Yuk, S. H. (2001). A study on the impact of firm characteristics and partnership on international sourcing performance. Unpublished master's thesis, Yonsei University, Seoul.