Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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An Analysis of Instagram Hashtags Related to the Exhibitions in Korea

  • Park, Jihyun (Dept. of Art & Technology, Sogang University) ;
  • Seok, Ayoung (Dept. of Art & Technology, Sogang University) ;
  • Yoon, Youngjun (Dept. of Art & Technology, Sogang University) ;
  • Rhee, Boa (College of Art & Technology, Chung-ang University)
  • Received : 2018.11.08
  • Accepted : 2019.02.08
  • Published : 2019.03.29
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Abstract

The purpose of this study is to analyze the characteristics and meanings of Instagram hashtags related to the exhibitions as a online communication platform of museums. At the same time, it focuses on efficiency of hashtags as a reference framework of inferring viewing experiences. We collect and visualize Instagram hashtags of exhibitions held in Korea for the past two years including 'Paper Present (2017)', 'YOUTH (2017)', 'Monet, Draw Light Exhibition (2018)', 'Van Gogh Inside (2016)', 'Drawn by the Wind: Shin yun-bok & Jeong Seon'. To sum up, significant data related to viewing experiences are not derived, and hashtags as a reference framework of inferring viewing experiences are turned out to be inefficient. Meanwhile, we conclude that potential for distributing information about the exhibitions is inherent in hashtags. In terms of informational characteristics, we notice that the influence of hashtags related to regional information is presented more than the response toward the viewing experiences. This result shows that Instagram users in the exhibitions are worthy of place making rather than viewing experiences.

Keywords

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Fig. 1. Exhibition related Instagram Samples

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Fig. 2. Research Flow

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Fig. 3. HTML code of Web Page

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Fig. 4. Extracting “Hashtag” data code

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Fig. 5. Data collecting process

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Fig. 6. visualization code

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Fig. 7. Final Result of visualization

Table 1. The Result of Data Analysis

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Table 2. The Result of Hashtag Data Collecting

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Table 3. The ration of hashtags related to information (%)

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Table 4. An Analysis of visiting purpose and visiting experience of Instagram Hashtag (%)

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Table 5. An Analysis of visualization of Instagram Hashtag

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