Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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An Exploratory Study on Consumer Satisfaction and TAM of High Technology Electric Pen Product

전자펜 하이테크 상품의 소비자 만족도와 기술수용모델에 관한 탐색적 연구

  • Kim, Yeon-Jeong (Division of Digital Technology Management, Hoseo University)
  • 김연정 (호서대학교 경영학부 디지털기술경영전공)
  • Received : 2019.02.02
  • Accepted : 2019.03.20
  • Published : 2019.03.28
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Abstract

The purpose of this study analyze consumer usage characteristics and product development guide of electronic pen based on TAM theory(Davies, 1989). Research methods apply contents analysis(qualitative research) and Activity/Inactivity analysis of main consumer participation. Research results are as follows. Active consumer indicated 30-49 age, male, office job and research fellow. And they suggested stable power supply system, App connected pen function extension, add the modified pen function, advanced data recognition of pen, advanced take note ability and stable grip feeling of pen, selected line width, synchronization improvement with other smart device and charging function. These result indicated the importance product improvement diffusion factor of early market to main market. The future research of electric pen focused on different product strategy between electric pen and smart device connected electric pen.

전자펜의 소비자 활용도 및 제품 개선점 분석을 위해 Davies(1989)의 TAM 모형을 적용하여 전자펜 사용자들의 지각된 유용성, 이용용이성 및 기대가치를 통한 기술수용의도를 분석하였다. 연구방법으로 기업 설문내용에 기반 한 내용분석법과 고객들의 참여도인 Activity 분석을 통해 전자펜 제품의 기술수용정도와 제품 전략의 개선점을 도출하였다. 연구결과 전자펜의 활용도를 보인 고객들은 30~49세의 남성과 사무직과 연구원으로 나타났으며, 개선사항에 대한 키워드 중심의 내용분석법의 분석결과 전원동작의 개선, App 연계 펜 기능의 확장성, 전자펜의 수정기능, 펜의 데이터인식 기능, 전자펜이 펜으로서의 필기감, 그립감, 펜 굵기 선택 등 세분화 기능의 개선, 타 스마트 기기와의 동기화 개선과 충전기능의 개선 필요성이 추출되었다. 본 연구는 전자펜에 TAM을 적용하여 전자펜이 초기시장에서 주류시장으로 확산되기 위한 제품속성 개선점을 제시하였고 향후 스마트폰이나 아이패드 등 스마트 디바이스와 연계된 전자펜 제품 확산과의 차이점 규명 통해 차별화 된 시사점을 제공할 수 있을 것이다.

Keywords

Table 1. The Operation definition of Perceived usefulness, Perceived ease of use, Expectation value and User acceptance intention of Technology Analysis

DJTJBT_2019_v17n3_161_t0001.png 이미지

Table 2. The Contents analysis keyword result of Perceived usefulness, Perceived ease of use, Expectation value and User acceptance intention of Technology Analysis

DJTJBT_2019_v17n3_161_t0002.png 이미지

Table 3. Early market consumer analysis of Electric pen

DJTJBT_2019_v17n3_161_t0003.png 이미지

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