한국건설관리학회논문집 (Korean Journal of Construction Engineering and Management)

  • 제20권1호
  • /
  • Pages.86-95
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  • 2019
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  • 2005-6095(pISSN)
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  • 2465-9703(eISSN)
한국건설관리학회 (Korea Institute of Construction Engineering and Management)
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기업의 해외 도시개발 시장진출을 위한 전략수립에 관한 연구 - IPA 기법을 중심으로 -

A Study on Establishing Entry Strategies of Private Engineering Firms in the Overseas Urban Development Market

  • Song, Hokyoung (Dohwa Engineering) ;
  • Yu, Youngsu (Department of Civil Engineering, Seoul National University of Science and Technology) ;
  • Koo, Bonsang (Department of Civil Engineering, Seoul National University of Science and Technology)
  • 투고 : 2018.09.19
  • 심사 : 2018.10.15
  • 발행 : 2019.01.31
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초록

국내 사회간접자본(Social Overhead Capital; SOC)에 대한 예산축소 및 부동산 시장 안정화 정책 등으로 도시개발 경기가 침체되고 있어 국내 건설기업의 해외시장 진출에 대한 관심이 꾸준히 증가하고 있다. 그러나 국내 건설기업은 해외 도시개발 시장에서 금융조달 및 해외 프로젝트 관리 능력이 우수한 해외 선진 기업들에 비해 열세를 보이고 있는 실정이다. 이에 국내 기업은 진출 국가의 환경과 수준에 맞는 도시개발 모델을 선정하고, 높은 해외 사업 리스크를 관리할 수 있는 진출 전략 수립이 필요하다. 본 연구에서는 기존 연구와 문헌 분석, FGI를 통해 해외 도시개발 시장 진출 요인을 도출하고, 설문조사 및 IPA 분석을 통해 실시하였다. 이를 통해 일련의 국내 민간기업 해외 도시개발 시장 진출 전략을 도출하였다.

As the urban development economy is stagnating due to the reduction of the budget for Social Overhead Capital (SOC) and the stabilization policy of the real estate market, there is a steady increase in the interest of domestic construction companies to enter the overseas market. However, domestic construction companies are showing a decline in overseas urban development market as compared with advanced foreign companies having excellent financial management and overseas project management ability. Therefore, it is necessary for domestic companies to select an urban development model that meets the environment and the level of the country of entry, and to establish an advance strategy to manage the risks of overseas business. For this purpose, the factors of entry into the overseas urban development market through the existing research, literature analysis, and FGI were derived, and survey strategy and IPA analysis were conducted to develop strategies for entering the overseas urban development market. As a result, we have established a strategy for private companies to enter the overseas urban development market.

키워드

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Fig. 1. IPA Analysis

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Fig. 2. Research flow chart

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Fig. 3. IPA of internal evaluation

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Fig. 4. IPA of external evaluation

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Fig. 5. IPA of Overall A rating

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Fig. 6. IPA of overall B rating

Table 1. Details of FGI implementation

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Table 2. Derived factors needed for entering the overseas urban development market

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Table 3. Affiliation of survey participants

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Table 4. Survey participants overseas project experience

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Table 5. Factors by quadrant for internal evaluation

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Table 6. Factors by quadrant for external evaluation

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Table 7. Factors by quadrant for overall A rating

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Table 8. Factors by quadrant for overall B rating

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Table 9. Same factor in quadrant 1

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Table 10. Same factor in quadrant 2

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참고문헌

  1. Cho. J. C. (2008). Direction and strategy of overseas urban development, KRIHS. 1-117.
  2. Cho. J. C. (2009). "The background and necessity of overseas urban development." City Information. 330, pp. 3-15.
  3. Han. S. H., and Koo, B. S. (2011) "A study of the Current Issues facing Korean Engineering and Construction Companies in International Construction Markets." KICEM Conference 2011. pp.61
  4. Hwang, K. H. (2009). "Trends of overseas urban development and participation of domestic companies." City Information, 330, pp. 16-28.
  5. Kim, M. H. (2006). "Overseas Development Project Trends and Arbitration Strategies: Focusing on Medium and Small Business." Construction Engineering and Management, 7(4), pp. 3-7.
  6. KOTRA. (2005). "Expansion of participation in Hanoi new city and residential development project in Vietnam." KOTRA, pp. 1-80.
  7. Martilla, J. A., and James, J. C. (1977). "Importance - Performance Analysis." Journal of Making, 41(1). pp. 77-79.
  8. Ministry of Land and ICAK. (2005). Expansion of new city and redevelopment market. Ministry of Land.
  9. Ministry of Land. (2006). Trends and strategies of civil engineering and construction in the advanced countries. Ministry of Land. 4-122.
  10. Won, D. I. (2006). A Comparative Study on the Land Development Policy of S. Korea and China. Hongik University, 1-133.