The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Characteristics of contemporary fashion shows affected by intermedia

인터미디어 특성이 나타난 현대 패션쇼 연출 특성

  • Lee, Seulah (Research Institute of Engineering & Technology, Hanyang University) ;
  • Lee, Yoon Mee (Dept. of Knit Fashion Design, Hanyang Women's University) ;
  • Lee, Younhee (Dept. of Clothing & Textiles, Hanyang University)
  • 이슬아 (한양대학교 ERICA 공학기술연구소) ;
  • 이윤미 (한양여자대학교 니트패션디자인과) ;
  • 이연희 (한양대학교 의류학과)
  • Received : 2019.11.05
  • Accepted : 2019.12.03
  • Published : 2019.12.31
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Abstract

Intermedia is a term that refers to the convergence of different media. It has not only enabled the delivery of brand message but also developed interactive communication in a contemporary fashion show context. This study investigates the presentation methods of contemporary fashion shows affected by intermedia. We examined the research and theory related to intermedia and fashion shows by accessing articles since the 2000s concerning 252 shows by 30 designers that tended to demonstrate the use of intermedia. Our analysis highlighted four particular characteristics: "medium scalability" (the unity of art and fashion and the unity of life and fashion); "synesthetic flow" (the audience's emotional immersion, represented by the actual performance and performances of the models); "participatory accessibility" (performance participation through action and instrumental support); and "immaterial symbolization" (an intuitive symbol that emphasizes both the direct outward appearance and the metaphorical symbolism so that the object is expressed in a figurative sense). From these results, we identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. Therefore, it might be useful to conduct an experimental study on this area of research.

Keywords

References

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