Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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Testing for Moderating Effects of Management Education between Small Business Owner's Individual Personality, Market Environment Characteristics and Management Performance

소상공인의 개인성향 및 시장 환경특성과 경영성과 간에 경영교육 만족도가 미치는 조절효과 검증

  • Hwang, Seon Jae (Dept. of Management Information, Graduate School of Venture, Hoseo University) ;
  • Heo, Chul Moo (Dept. of Management Information, Graduate School of Venture, Hoseo University)
  • 황선재 (호서대학교 벤처대학원 정보경영학과) ;
  • 허철무 (호서대학교 벤처대학원 정보경영학과)
  • Received : 2019.07.19
  • Accepted : 2019.10.23
  • Published : 2019.12.31
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Abstract

In this research, research on factors affecting business results of small business people has been advanced, but the management relationship for small business people is the influence relationship between characteristics of individual's propensity and market environment and business results. Analysis and research of the role of regulation on the judgment that it is necessary to verify and present the lack of reality through the study. Therefore, a questionnaire survey was conducted for small businessmen in Seoul, Gyeonggi-do, etc., and the final 368 copies were collected and analyzed using the method of hierarchical regression analysis. As a result of empirical analysis, business education satisfaction had a statistically significant positive (+) influence on business performance. In two stages, as a result of additionally introducing the interaction between the achievement center of the center of gravity and the satisfaction level of management education, the achievement desire and the satisfaction level of management education have a positive (+) effect in which management results are noted. And the interaction term also has a significant effect. The satisfaction of management education to help the market attractiveness of the market environment characteristics all had a positive (+) effect that kept in mind the management results. In two stages, as a result of additionally introducing the interaction between management education satisfaction that helps the attractiveness of the center of gravity market, it has a positive (+) effect that takes business results into consideration, and the interaction term is also significant It has been found that the Through these studies, the business results of small businessmen are identified as significant influencing factors through the adjustment effect of management education satisfaction, in order to secure its competitiveness within a fierce competitive environment, Its importance can be very great.

본 연구는 소상공인의 경영성과에 미치는 요인에 대한 연구는 진행되어 왔으나 소상공인을 대상으로 한 경영교육이 개인성향 및 시장 환경특성과 경영성과 간의 영향관계에 미치는 조절 역할에 대한 분석 연구는 미비한 현실로 본 연구를 통한 검증제시가 필요하다고 판단하였다. 이를 위해 서울,경기도 등의 소상공인을 대상으로 설문조사를 실시하여 최종 368부를 수집하였으며, 위계적 회귀분석방법을 사용하여 분석을 수행하였다. 실증분석 결과, 경영교육만족은 경영성과에 각각 통계적으로 유의한 정(+)의 영향을 미쳤다. 2단계에서 평균중심화한 성취욕구와 경영교육만족도간의 상호작용을 추가로 투입한 결과 성취욕구와 경영교육만족은 경영성과에 유의한 정(+)의 영향을 미쳤으며, 상호작용항 역시 유의한 영향을 미치는 것으로 나타났다. 시장환경특성 중 시장매력도와 경영교육만족도는 모두 경영성과에 유의한 정(+)의 영향을 미쳤다. 2단계에서 평균중심화한 시장매력도와 경영교육만족도간의 상호작용을 추가로 투입한 결과 경영성과에 유의한 정(+)의 영향을 미쳤으며, 상호작용항 역시 유의한 영향을 미치는 것으로 나타났다. 이러한 연구를 통해 소상공인의 경영성과는 경영교육만족도의 조절효과를 통하여 유의한 영향을 미치는 요인으로 확인되었고 치열한 경쟁환경 속에서 그 경쟁력을 확보하는데 그 중요성이 매우 크다고 할 수 있다.

Keywords

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