References
- 고호석(2018),"농.어촌체험마을 방문객의 농어촌관광 체험요인이 농어촌 브랜드충성도에 미치는 영향 관계 연구 : 경상남도 농어촌체험마을을 중심으로," 관광레저연구, 30(11), 43-60.
- 김기현, 최연화, 윤유식(2015),"외국인 관광객의 농촌관광 선택속성에 따른 만족도 및 충성도 연구," 관광연구, 30(3), 21-40.
- 김용희(2019), "새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구," International Journal of Industrial Distribution & Business, 10(1), 59-67. https://doi.org/10.13106/ijidb.2019.vol10.no1.55.
- 민양기,이윤섭 (2012),"농촌관광 선택속성이 만족, 재방문의도, 추천의도에 미치는 영향 연구," 여행학연구, 33, 73-92.
- 백윤기, 김나영, 전인철, 김용근(2013),"농촌테마공원 이용객의 선택속성에 대한 중요도와 만족도 분석 : 안성팜랜드를 중심으로," 농촌계획, 19(2), 1-10. https://doi.org/10.7851/ksrp.2013.19.2.001
- 송지준(2016), 논문작성에 필요한 SPSS/AMOS 통계분석 방법, 21세기사, 서울.
- 심윤정, 서철승, 이동명(2017), " 모바일 뱅킹 서비스 품질이 고객 만족도 및 충성도에 미치는 영향," 한국경영공학회지, 22(3), 63-81.
- 우종필(2017), 구조방정식모델 개념과 이해, 한나래출판사, 서울.
- 윤설민, 이충기(2017), "체험마케팅 관점에 따른 만족도, 신뢰, 그리고 지지도에 대한 지역축제 방문객의 반응," 서울도시연구, 18(4), 53-67.
- 윤유식, 양정임, 장양례(2013),"농.어.산촌 농어촌관광마을 선택속성 세분시장에 따른 체험프로그램 선호도 및 행동의도 연구," 농촌지도와 개발, 20(3), 755-777.
- 정병규, 동학림(2019), "증강현실(Augmented Reality : AR) 기술수용에 영향을 미치는 요인," 벤처창업연구, 14(3), 153-168.
- 정병규, 최양애(2019), "6차산업 체험의도에 영향을 미치는 요인에 관한 연구-성별의 차이를 포함하여-," 기업경영연구, 26(5), 119-140.
- 조철호(2017), SPSS/AMOS 활용 구조방정식모형 논문 통계분석, 도서출판청람, 서울.
- 최양애, 정병규(2019), "확장된 PPM 모델을 적용한 농.어.산촌 체험의도에 영향을 미치는 요인에 관한 연구," 유통경영학회지, 22(4), 1-12.
- 최해용, 윤유식, 박재덕 (2014), "농.어.산촌으로서 농촌체험관광의 선택속성과 체험 프로그램 선호도가 농촌관광 행동의도 및 개발 지지도에 미치는 영향," 관광연구저널, 28(2), 185-198.
- 한광식, 조성호(2016), "농.어.산촌에서의 농촌체험관광 동기와 선택속성, 관광만족 및 재방문의도간의 구조적관계에 관한 연구," 호텔관광연구, 18(3), 40-64.
- Ajzen, I., and M. Fishbein(2005), "The influence of attitudes on behavior," in Albarracin, D., B. T. Johnson, and M. P. Zanna(eds.), The Handbook of Attitudes, Mahwah, NJ : Erlbaum.
- Ali, M., and S. A. Raza(2017), "Service quality perception and customer satisfaction in islamic banks of pakistan : The modified SERVQUAL model," Total Quality Management, 28(5), 559-577. https://doi.org/10.1080/14783363.2015.1100517
- Amin, M.(2016), "Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty," International Journal of Bank Marketing, 34(3), 280-306. https://doi.org/10.1108/IJBM-10-2014-0139
- Bansal, H. S., and S. F. Taylor(2002), "Investigating interactive effects in the theory of planned behavior in a service-provider switching context," Psychology & Marketing, 19(5), 407-425. https://doi.org/10.1002/mar.10017
- Bansal, H. S., S. F. Taylor, and Y. S. James(2005),"Migrating to new service providers : Toward a unifying framework of consumers' switching behaviors," Journal of the Academy of Marketing Science, 33(1), 96-115. https://doi.org/10.1177/0092070304267928
- Boulding, W., R. Stealin, A. Kalra, and V. Zeithaml(1993), "A dynamic process model of service quality : From expectations to behavioral intentions," Journal of Marketing Research, 30(Feb), 7-27. https://doi.org/10.1177/002224379303000102
- Chang, H. H., K. H. Wong, and S. Y. Li(2017),"Applying Push-Pull-Mooring to investigate channel switching behaviors : M-shopping self-efficacy and switching costs as moderators," Electronic Commerce Research and Applications, 24, 50-67. https://doi.org/10.1016/j.elerap.2017.06.002
- Cheng, S., S. J. Lee, and B. J. Choi(2019), "An empirical investigation of users' voluntary switching intention for mobile personal cloud storage services based on the Push-Pull-Mooring framework," Computers in Human Behavior, 92, 198-215. https://doi.org/10.1016/j.chb.2018.10.035
- Choo, H., and J. Petrick(2014). "Social interactions and intentions to revisit for agritourism service encounter," Tourism Management, 40, 372-381. https://doi.org/10.1016/j.tourman.2013.07.011
- Chuah, S. H., P.A. Rauschnabel, M. Marimuthu, R. Thurasamy, and B. Nguyen(2017), "Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and iInducements on customer loyalty," Journal of Service Theory and Practice, 27(3), 616-641. https://doi.org/10.1108/JSTP-05-2016-0107
- Davos Forum(2019), "The experience economy is booming, but it must benefit everyone," https://www.weforum.org/agenda/2019/01/ the-experience- economy-is-booming- but-it-mustbenefit-everyone/
- Fornell, C., and D. F. Larcker(1981), "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
- Hair, J. F., R. E. Anderson, R. L. Tatham, and W. C. Black(1998), Multivariate Data Analysis(5th ed.), Englewood Cliffs. Prentice-Hall.
- Haldorai, K., W. G. Kim, S. G. Pillai, and T. S. Park(2019), "Factors affecting hotel employees's attrition and turnover : Application of Push-Pull-Mooring framework," International Journal of Hospitality Management, 83, 46-55. https://doi.org/10.1016/j.ijhm.2019.04.003
- Heskett, J. L., T.O. Jones, G. W. Loveman, W. E. Sasser Jr., and L. A. Schlesinger(1994), "Putting the service-profit chain to work," Harvard Business Review, 72(2), 164-174.
- Hou, A. C. Y., C. C. Chern, H. G. Chen, and Y. C. Chen(2011), "Migrating to a new virtual world : Exploring MMORPG switching through human migration theory," Computers in Human Behavior, 27(5), 1892-1903. https://doi.org/10.1016/j.chb.2011.04.013
- Hsieh, J. K., Y. C. Hsieh, H. C. Chiu, and Y. C. Feng(2012), "Post-adoption switching behavior for online service substitutes : A perspective of the Push-Pull-Mooring framework," Computers in Human Behavior, 28(5), 1912-1920. https://doi.org/10.1016/j.chb.2012.05.010
- Jung, J., H. S. Han, and M. H. Oh(2017), "Travelers' switching behavior in the airline industry from the perspective of the Push-Pull-Mooring framework," Tourism Management, 59, 139-153. https://doi.org/10.1016/j.tourman.2016.07.018
- Kasiria, L. A., K. T. G. Cheng, M. Sambasivan, and S. Sidind(2017), "Integration of standardization and customization : Impact on service quality, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, 35, 91-97. https://doi.org/10.1016/j.jretconser.2016.11.007
- Kozak, M.(2002), "Comparative analysis of tourist motivations by nationality and destinations," Tourism Management, 23, 221-232. https://doi.org/10.1016/S0261-5177(01)00090-5
- Lee, E. S.(1966), "A theory of migration," Demography, 3(1), 47-57. https://doi.org/10.2307/2060063
- Lo, M. C., A. A. Mohamad, P. Songan, and A. W. Yeo(2011),"Rural destinations and tourists satisfaction," Journal of Services Research, 11(2), 59-74.
- Mehrad, D. and S. Mohammadi(2017), "Word of mouth impact on the adoption of mobile banking in Iran," Telematics and Informatics, 34, 1351-1363. https://doi.org/10.1016/j.tele.2016.08.009
- Moon, B. (1995),"Paradigms in migration research : Exploring 'Moorings' as a schema," Progress in Human Geography, 19(4), 504-524. https://doi.org/10.1177/030913259501900404
- Oliveira, T., M. Thomas, G. Baptista, and F. Campos(2016), "Mobile payment : Understanding the determinants of customer adoption and intention to recommend the technology," Computers in Human Behavior, 61, 404-414. https://doi.org/10.1016/j.chb.2016.03.030
- Oliver, R. L. (1980), "A cognitive model of the antecedents and consequences of satisfaction decisions," Journal of Marketing Research, 17(Nov), 460-469. https://doi.org/10.1177/002224378001700405
- Parasuraman, A., V. Zeithaml, and L. L. Berry(1985), "A conceptual model of service quality and its implications for future research," Journal of Marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403
- Parasuraman, A., V. Zeithaml, and L. L. Berry(1988), "SERVQUAL : A multiple-item scale for measuring customer perceptions of service quality," Journal of Retailing, 64(1), 12-40.
- Parasuraman, A., V. Zeithaml, and L. L. Berry(1991), "Refinement and reassessment of SERVQUAL scale," Journal of Retailing, 67(4), 420-450.
- Parasuraman, A., V. Zeithaml, and L. L. Berry(1994), "Reassessment of expectations as a comparison standard in measuring service quality : Implications for future research," Journal of Marketing, 58(1), 111-124. https://doi.org/10.1177/002224299405800109
- Schmitt, B (1999), Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands, The Free Press, N.Y.
- Venkatesh, V., J. Y .L. Thong, and X. Xu(2012), "Consumer acceptance and use of information technology : Extending the unified theory of acceptance and use of technology," MIS Quarterly, 36(1), 157-178. https://doi.org/10.2307/41410412
- Venkatesh, V., M. G. Morris, G. B. Davis, and F. D. Davis(2003), "User acceptance of information technology : Toward a unified view," MIS Quarterly, 27(3), pp. 425-478. https://doi.org/10.2307/30036540
- Zeithaml, V. A., M. J. Bitner, and D. D. Gremler(1996a), Services Marketing, New York: McGraw Hill.
- Zeithaml, V. A., L. L. Berry, and A. Parasuraman(1996b), "The behavioral consequences of service quality," Journal of Marketing, 60(2), 31-46. https://doi.org/10.2307/1251886
- Zhang, K. Z. K., C. M. K. Cheung, M. K. O. Lee, and H. Chen(2008), "Understanding the blog service switching in Hong Kong : An empirical investigation," In the 41st Annual Hawaii International Conference Proceeding, System Science, 269
- Zhang, X., W. Wang, P. O. de Pablos, J. Tang, and X. Yan (2015), "Mapping development of social media research through different disciplines : Collaborative learning in management and computer science," Computers in Human Behavior, 51, 1142-1153. https://doi.org/10.1016/j.chb.2015.02.034