디지털융복합연구 (Journal of Digital Convergence)

  • 제16권9호
  • /
  • Pages.365-374
  • /
  • 2018
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

네이버 뉴스스탠드의 신문지면에 대한 비교분석 -10개 종속형 온라인 신문의 홈페이지를 중심으로

An Analysis on the Newspaper's Layout of the News Stand in NAVER -Focusing on the Websites of 10 dependent Online Newspapers

  • 박광순 (청주대학교 신문방송학과)
  • 투고 : 2018.06.20
  • 심사 : 2018.09.20
  • 발행 : 2018.09.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

본 연구는 네이버 뉴스스탠드의 10개 종합일간지 홈페이지에 대한 분석을 통해 온라인 신문의 지면구성 요소와 각 신문의 지면구성은 어떻게 차별화되고 있는가를 파악하기 위해 실시되었다. 자료 수집은 두 차례에 걸쳐 실시되었으며, 분석 방법은 일원분산분석(One-Way ANOVA) 기법을 이용하였다. 분석 내용은 시각적 이미지 유형, 사진기사와 제목기사 수, 메인기사 이미지의 크기다. 분석결과 종이신문과 차별화되는 오디오, 동영상, 카드, 슬라이드 형식의 뉴스기사 비율이 매우 낮았으며, 그래픽 소스를 이용한 뉴스기사도 극소수에 불과했다. 그러나 전체적인 면에서 네이버 뉴스스탠드의 신문들은 다양한 편집기법을 이용하여 지면의 차별화를 꾀하고 있었다. 본 연구의 의의는 신문의 뉴스소비 촉진을 위한 편집방향에 기초적인 단서를 제공할 수 있을 것이다. 뉴미디어 기술에 의한 미디어 생태계가 빠르게 재형성되고 있는 가운데 신문지면은 어떻게 변화되는가에 대한 지속적인 연구가 필요할 것이다.

This study aims at understanding the components of on-line newspaper and how each newspaper's layout configuration is differentiated through the analysis on the websites of 10 general daily newspapers in the news stand of NAVER. The collection of data was implemented twice, and One-Way ANOVA was used as an analyzing way. The content of the analysis was carried out based on the types of visual images, the number of photo-based articles and title-based articles, the size of image for the main story, etc. As a result of analysis, the rate of news articles with the audios, videos, cards and slides differentiated from paper-based newspaper was low, and also the news articles using the informative graphics and the graphic sources were very small in number. As a whole, the newspapers in the news stand of NAVER showed that they attempt to make a distinction of their newspaper layout by using a variety of editorial techniques. The significance of this paper is to offer a basic clue to the editing formation to promote the news consumption of newspapers. Under the circumstance that the ecology of media is rapidly being reformed by new media technology, the continuous study of how the newspaper layout should be changed will be needed.

키워드

참고문헌

  1. https://ko.wikipedia.org/wiki
  2. J. W. Rhee & T. J. Moom. (2007). The rise of Portal News and the use of Mass Media News, Korean Association for Broadcasting & Telecommunication Studies An Academic Seminar Report, 1-63.
  3. M. J. Choi & W. G. Kim. (2006). A Study of the Agenda Setting Function of News Service at the Web Portal Site : Focused on the Featured Differences of the Offered-News and the Preferred-News, Korean Journalism & Communication Studies, 50(4), 437-463.
  4. N. Newman, R. Fletcher, D. A. L. Levy & R. K. Nielsen. (2017). Reuters Institute Digital News Report, University of Oxford : Reuters Institute for the Study of Journalism. 1-121.
  5. J. H. Ryu & W. G. Kim. (2017). Press audience Consciousness survey, Seoul : korea Press Foundation. Publishing Co.
  6. H. S. Chang. (2012). Understanding of modern newspaper. Seoul. Nanam Publishing Co.
  7. K. S. Park. (2008). The Change of Newspaper since the Mid 1980s in Korea : focusing upon Chosun IIbo and Dong-A IIbo(1984-2006). Korea Journal of Journalism & Communication Studies, 52(4), 278-298.
  8. S. S. Kim. (2003). Online Journalism, Seoul : Dori Publishing Co.
  9. C. Richard .(2005). Online Journalism : reporting, writing, and editing for new media, Southbank : Thomson/Wadsworth Publishing Co.
  10. V. Doudaki. (2015). News content online : Patterns and norms under convergence dynamics. Journalism. 16(2). 257-277. https://doi.org/10.1177/1464884913517657
  11. M. O. Kwon. (2013). News Value Differences Between Internet Newspaper and Newspaper. Journal of Communication Science, 3(2), 5-34.
  12. K. S. Park. (2016). An Analysis on the Visualization of the Online : Focusing on the dependent Online Newspaper and Naver News. The Society of Digital Policy & Management, 14(7), 321-329. DOI : 10.14400/JDC.2016.14.7.321
  13. K. S. Park. (2016). A Study on Differentiation of Visual Images in News Stories Depending on Types of Online Newspaper : Focusing on the News Stories of Homepages in Daily Online Newspapers. Korean Journal of Communication Studies, 24(3), 193-220.
  14. K. S. Park. (2012). An Analysis of the Influence of the Editorial of Portal News Section on the News User's Choice of Articles. Journal of the Korea Academia-Industrial cooperation Society, 13(2), 2087-2095. DOI : 10.5762/KAIS.2012.13.5.2087.
  15. L. Cooke. (2005). A visual convergence of print, television and the internet : charting years of design change in news presentation. New Media & Society, 17(1), 22-46.
  16. S. S. Joe. (2004). The effect of online newspaper editing. Seoul : Media Laboratory Publishing Co.
  17. S. Quinn, P. Stark & R. Edmonds. (2007). Eye tracking the News : A Study of Print and Online Reading. New york : the Poynter Institute Publishing.
  18. K. J. Bucher & P. Schumacher. (2006). The Relevance of Attention For Selecting News Content : An Eye-tracking Study on Attention Patterns in the Reception of Print and Online Media. Communication, 31(3), 347-368.
  19. S. Leckner. (2012). Presentation factors affecting reading dehaviour in readers of newspaper media : eye-tracking perspective. Visual Communication, 11(2), 163-184. https://doi.org/10.1177/1470357211434029
  20. M. A. Del Arco Bravo, J. Y. Nieto, F. P. Bahon. (2016). The first one hundred days of El Espanol : Analysis of the structure and contents of an online newspaper during its beginnings. Revista Latina de ComunicacionSocial, 71, 527-551. DOI : 10.4185/RLCS-2016-1108en
  21. J. S. Knox. (2009). Punctuating the home page : image as language in online newspaper. Discourse & Communication, 3(2), 145-172. https://doi.org/10.1177/1750481309102450