Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Demographic Characteristics of Korean Men A Study on Correlation with Preference for Female Hair Style

한국 남성의 인구통계학적 특성 요인과 여성 헤어스타일에 대한 선호도와의 상관성 연구

  • 손광현 (송원대학교 휴먼산업대학원 뷰티예술학과) ;
  • 박장순 (송원대학교 휴먼산업대학원 뷰티예술학과)
  • Received : 2018.06.18
  • Accepted : 2018.09.20
  • Published : 2018.09.28
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Abstract

The purpose of this study is to investigate the correlation between the demographic characteristics of Korean men and the preference of women's grading such as age, education, marital status, occupation, monthly income, and residence. After the questionnaire distribution, 333 questionnaires were analyzed statistically. Through this study, we will investigate the preference of men according to the step length of women's graduation cuts, and contribute to the establishment of the most preferred type of graduation cuts. As a result of the questionnaire analysis, 51.1% of all males preferred the gradation type with a large step of the cut length, and it was found that there was a difference in the preference for the step according to demographic characteristics (p <0.05) It is possible to conduct various studies on the style of the graduation cut among the hairstyles of women who are visually preferred and beautiful. In addition, it will be possible to derive the importance of customer satisfaction in hair salons, and it will be a basic index for searching for changes in the gradation cuts that can be applied in various ways while maximizing the aesthetic image of women.

본 논문은 연령, 학력, 결혼여부, 직업군, 월평균소득, 거주지 등 한국 남성의 인구통계학적 특성요인과 여성 그레쥬에이션 선호도와의 상관성에 대한 연구이다. 설문지 배포후 수합된 333부의 설문지를 통계분석 하였다. 본 연구를 통해 남성들의 여성 그레쥬에이션 커트 길이 단차에 따른 선호도에 관하여 알아보고, 가장 선호하는 그레쥬에이션 커트형태의 정립화에 기여하고자 한다. 설문지 분석결과 전체 남성의 51.1%가 커트 길이의 단차가 많은 그레쥬에이션형을 선호 하였으며 인구 통계학적 특성에 따라 단차에 대한 선호도에 차이가 나타난 것을 확인 되었다(p<0.05).본 연구를 통해 남성들이 시각적으로 가장 선호하며 아름답다고 보는 여성의 헤어스타일 중 그레쥬에이션 커트스타일에 대한 다각도의 연구가 가능해진다. 또한 헤어살롱에서 고객만족의 중대를 도출해 낼 수 있으며, 여성의 미적인 이미지를 극대화 시키면서 보다 다양하고 응용이 가능한 그레쥬에이션 커트의 변화를 모색할 수 있는 기초지표가 될 것으로 판단된다.

Keywords

References

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