Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Future Image of Fashion Industry According to Level of Consumer Knowledge and Anxiety Level of the 4th Industrial Revolution

4차 산업혁명에 대한 소비자의 지식수준과 불안수준에 따른 패션산업의 미래이미지

  • Seo, Sangwoo (Dept. of Fashion Business, Jeonju University)
  • 서상우 (전주대학교 패션산업학과)
  • Received : 2018.06.12
  • Accepted : 2018.09.08
  • Published : 2018.09.30
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Abstract

This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.

Keywords

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