Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on the Gamification Technology Valuation Framework

게이미피케이션 기술 가치 평가 프레임워크 연구

  • Baek, Junho (Dept. of System Management & Engineering, Kangwon National University) ;
  • Jang, Jintae (Dept. of System Management & Engineering, Kangwon National University) ;
  • Jeong, Jiyong (Dept. of System Management & Engineering, Kangwon National University) ;
  • Kim, Sangkyun (Dept. of System Management & Engineering, Kangwon National University)
  • 백준호 (강원대학교 시스템경영공학과) ;
  • 장진태 (강원대학교 시스템경영공학과) ;
  • 정지용 (강원대학교 시스템경영공학과) ;
  • 김상균 (강원대학교 시스템경영공학과)
  • Received : 2018.03.15
  • Accepted : 2018.04.20
  • Published : 2018.06.20
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Abstract

As the concept of experience economy has been accelerated recently, user experience is more emphasized today, most of all. And related representative keywords are gamification. Gamification characterized by that intangible elements are produced and consumed through various interactions between providers and users and by having a structure that is difficult to generalize and objectify to economic value. Therefore, the purpose of the present study is to develop a quantitative valuation indicator of concept and standardize the valuation formula covering economic value for gamification technology and overall framework from the perspective of evaluating economic values of intangible technologies such as of knowledge, design, contents, and service of a company.

최근 경험경제의 가속화 시대에서, 사용자 경험이 무엇보다 중시되는 대표적인 키워드가 게이미피케이션 연구 분야이다. 게이미피케이션은 제공자와 사용자의 다양한 상호작용으로 무형의 요소가 생산, 소비되는 특성이 있으며, 경제적인 가치로 일반화하고, 객관화하기 어려운 구조로 되어 있다. 본 연구는 사용자에게 경험을 제공하고 가치를 창출하는, 기업의 어떠한 지식, 디자인, 콘텐츠, 서비스 등 무형의 기술에 대한 경제적 가치를 평가하는 견해에서, 게이미피케이션 기술에 대한 경제적 가치를 포괄하는 평가 셈식과 전체 구조를 정형화하는 데 연구의 목적이 있다.

Keywords

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