한국전자통신학회논문지 (The Journal of the Korea institute of electronic communication sciences)

한국전자통신학회 (Korea Institute of Electronic Communication Science)
권호 표지
DOI QR코드

DOI QR Code

인공지능을 활용한 셀럽봇 모델 제시

Present the Celeb-Bot Model Using Artificial Intelligence

  • 투고 : 2018.06.14
  • 심사 : 2018.08.15
  • 발행 : 2018.08.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

인공지능 기술은 최근 컴퓨팅 기술의 발달과 함께 급성장하고 있는 기술로, 차세대 핵심기술로 꼽히고 있다. 챗봇은 미리 정해놓은 규칙에 따라 사용자 입력에 대해 응답할 수 있도록 만들어진 시스템으로, 상담, 주문 등 단순 반복 업무를 비롯해 사용자 대화 패턴 분석을 통한 서비스 제공까지 점차 그 범위가 확대되며 생활 밀착형 서비스로 자리 잡을 전망이다. 이에 따라 본 연구에서는 인공지능 기술을 활용한 셀럽봇 모델을 제시하고자 한다. 셀럽봇이란, 셀러브리티(Celebrity)의 약자 셀럽(Celeb)과 챗봇(Chatbot)의 합성어로 셀러브리티와 대화할 수 있는 챗봇 서비스를 말한다. 셀럽은 '애착 관계'를 형성할 수 있는 가장 좋은 대상이며, 누구나 접근하기 쉽다는 장점이 있다. 이와 함께 인공지능 기술은 '제품' 이지만 '제품'이 아닌 사람처럼 여기게 할 수 있는 기술이다. 이를 미루어 볼 때 '셀럽'이라는 특성과 인공지능 기술 기반의 챗봇이 결합하였을 때 가장 큰 시너지를 발생시킬 수 있을 것으로 보며 이를 활용한 다양한 파생상품이 발생할 것으로 보며 이에 따라 셀럽봇 모델을 제시한다.

Artificial Intelligence is a rapidly growing technology with the latest developments in computing technology and is considered as one of the next major technologies. Chat-Bot is a system that is designed to respond to user's input according to the rules that are set up in advance and it provides more services through simple and repetitive tasks such as counseling, ordering and others. Accordingly, the study aims to present a model of a celeb-bot using Artificial Intelligence. Celeb-Bot is a combination of Celeb, which are short for Celebrity and Chat-bot. Celeb-Bot provides a Chat-Bot service that allows people to talk to a celebrity. The celeb is the best thing to build a relationship and has the advantages of being accessible to anyone. At the same time, Artificial Intelligence is a technology that can be seen as a person, not a product. Based on this, we believe that Celeb's Characteristic and Chat-bot based on artificial intelligence technologies need to be combined, so variety of products can generate synergy. It is predicted that there will be variety of derivatives that utilize this technology, and it is going to present a celeb-bot model accordingly.

키워드

참고문헌

  1. J. Kim, S. Jung, and H. Jung. "A Study on the Trends of Instant Messaging Based Chatbot Technology and its Application to the Army," J. of Korea Defense Industry Association, vol. 459, May 2001, pp. 118-127.
  2. D. Kwak, "The Differences of Sharing and Use Intention of SNS Tourism Information according to the Level of Trust and Satisfaction, " J. of Korea Institute of Electronic Communication Sciences, vol. 12, no. 01, Feb. 2017, pp. 155-162.
  3. J. Kim, "Mobile Chatbot Interface Analysis and Design Proposal," Master Degree, Seoul National University, Feb. 2017.
  4. C. Yun, S. Sung, and Ki. Jin, "The effect of Media on Taking Plastic Surgery," J. of the Society Of Fashion & Textile Industry, vol. 8, no. 2, 2006, pp.177-182.
  5. Gartner, "Predicts 2018 : Artificial Intelligence," Gartner Inc, Apr. 2018.
  6. TechNavio, "Global Chatbot Market 2017-2021, "TechNavio Infiniti Research Ltd, Jan. 2017.
  7. J. Jo, "The Implementation of Real-time Civil Service System for the Control of Illegal Main Vehicle Using Chatbot," J. of Korea Local Information Research & Development Institute, vol. 108, no. 0, Jan. 2018, pp.66-67.
  8. T. Kang and S. Hong. "Factors that influence the introduction and use of AI / ChatBot-based Self-Service technology," J. of Aviation Management Society of Korea, vol. 2017, no. 0, 2017, pp. 47-48.
  9. N. Kim, "Different Chat Modes of a Chat bot and EFL Students' Writing Skills Development," J. of Foreign Language Education Research Institute, vol. 48, no. 0, 2018, pp. 263-290.
  10. H. Kim, K. Noh, S. Ahn, and O. Kwon, "Technology Convergence Map Creation and Country Profile Analysis in the Field of Artificial Intelligence," J. of Korea Institute of Electronic Communication Sciences, vol. 12, no. 1, Feb. 2017, pp. 139-146. https://doi.org/10.13067/JKIECS.2017.12.1.139
  11. J. Choi, "The effect on a Airline Corporate image through Ads using Celebrity Endorser's," J. of Aviation Management Society of Korea, vol. 6, no. 1, 2008, pp. 185-198.
  12. W. Choi and . Kim, "The Characteristics of the Adolescence of Entertainers in Youth," J. of the Studies on Korean Youth, vol. 30, no. 0, 1999, pp. 171-192.
  13. D. Lee and S. Na, "Designing and Implementing AI Chat-bot System for Small-business Owner," J. of Korea Institute of Electronic Communication Sciences, vol. 13, no. 3, Jun. 2018, pp. 561-570. https://doi.org/10.13067/JKIECS.2018.13.3.561