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A Study on Mobility Support Center Service Using Structural Equation Model

구조방정식모형을 활용한 이동지원센터 서비스 이용에 관한 연구

  • Kim, Sung-Hoe (Department of Civil&Environmental Engineering, Kongju National University) ;
  • Kim, Gyeong-Seok (Division of Civil&Environmental Engineering, Kongju National University)
  • 김성회 (공주대학교 건설환경공학과) ;
  • 김경석 (공주대학교 건설환경공학부)
  • Received : 2018.04.03
  • Accepted : 2018.07.06
  • Published : 2018.07.31

Abstract

Most local governments operate Mobility Support Centers to provide transportation convenience for the transportation vulnerable. A Mobility Support Center makes various efforts to improve the mobility of the transportation vulnerable. One of them is the operation of a Special Transportation Vehicle (STV). On the other hand, during implementation, problems, such as insufficient number of vehicles and high demand, have been found. Nevertheless, improving the service by providing a large amount of STV can be a problem in terms of the budget. Therefore, it is necessary to gather opinions of the users and identify the problems during the utilization of a Mobility Support Center. Moreover, it is necessary to improve various services to achieve a better and more comfortable utilization. In this research, SEM was used to analyze the importance of the Mobility Support Center for the transportation vulnerable. The importance and performance drawn and examined through an analysis and questionnaire survey were used to propose IPA results that consider the importance and performance at the same time. In addition, this research also suggest a service improvement priority based on the analysis result. For the analysis, this research conducted a questionnaire survey on the actual users and their guardians who use STV in Cheonan-city, as well as factor analysis and reliability analysis. The results showed that the 'Charge system' is not affected by the service because it is fully satisfied by the low price when compared to public transportation. In addition, 'Vehicle use' is more important than 'Convenience' service. IPA analysis showed that it is necessary to improve the priority, kindness, waiting time, and call center response for the better and more comfortable utilization of Mobility Support Centers for the transportation vulnerable.

교통약자의 이동편의를 제공하기 위하여 대다수 지방자치단체에서는 교통약자 이동지원센터를 운영하고 있다. 이동지원센터는 교통약자의 이동편의 증진을 위하여 다양한 개선방안을 제시하고 있으나 부족한 차량대수, 차량대수 대비 높은 수요 등의 문제점이 발생하고 있다. 그러나 이를 해결하고 서비스를 개선하기 위한 단순 특별교통수단 증차는 예산상의 문제가 될 수 있으며, 이용자의 의견을 수렴하지 않은 문제점이 있다. 따라서 이동지원센터 이용 시의 문제점을 파악하고 이용자 의견을 반영한 서비스 개선을 통해 이용자에게 쾌적한 이용 환경을 제공해야 한다. 본 연구는 구조방정식모형을 활용하여 교통약자 이동지원센터의 서비스 중요도를 파악하였으며, 중요도와 만족도 설문조사 결과를 IPA분석으로 동시에 분석하였다. 또한 분석 결과를 토대로 서비스 개선 우선순위를 제시하였다. 분석을 위해 천안시 특별교통수단을 이용하는 실제 이용자와 보호자를 대상으로 설문조사를 진행하였으며, 설문조사 자료의 요인과 신뢰성을 분석하기 위하여 요인분석과 신뢰도분석을 실시하였다. 분석 결과 요금체계의 경우 일반 대중교통 대비 저렴한 요금으로 만족도가 매우 높아 서비스에 영향을 미치지 않는 것으로 나타났으며, 차량이용의 경우 편의 서비스 보다 중요도가 높게 분석되었다. IPA 분석 결과 우선적으로 개선이 필요한 항목은 정시성, 친절도, 대기시간, 콜센터 응대로 분석되었다.

Keywords

References

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