Asia pacific journal of information systems

  • 제28권4호
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  • Pages.274-289
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  • 2018
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  • 2288-5404(pISSN)
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  • 2288-6818(eISSN)
한국경영정보학회 (The Korea Society of Management Information Systems)
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Individual Differences in Online Privacy Concern

  • Yeolib Kim (School of Business Administration, Ulsan National Institute of Science and Technology) ;
  • Boreum Choi (School of Business Administration, University of Seoul) ;
  • Yoonhyuk Jung (School of Media and Communication, Korea University)
  • 투고 : 2018.06.22
  • 심사 : 2018.10.17
  • 발행 : 2018.12.31
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초록

We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio-demographics and personality traits provide explanatory insights into online privacy concern.

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과제정보

This research is supported by Ulsan National Institute of Science and Technology (1.180040.01).

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