Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Empirical Study on Effects of Dynamic Capabilities and Entrepreneurial Orientation of SMEs on Big Data Utilization Intention

중소기업의 동적역량과 기업가지향성이 빅 데이터 활용의도에 미치는 영향에 관한 실증연구

  • Han, Byung Jae (Dept. of Techno Management, Graduate School, Hoseo University) ;
  • Yang, Dong Woo (Dept. of Techno Management, Graduate School, Hoseo University)
  • 한병재 (호서대학교 일반대학원 테크노경영학과) ;
  • 양동우 (호서대학교 일반대학원 테크노경영학과)
  • Received : 2018.09.11
  • Accepted : 2018.11.20
  • Published : 2018.11.28
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Abstract

In a rapidly changing environment, dynamic resources have become important factors for companies, the use of Big Data come into focus new core value of business but researches on the major resources and capabilities of companies are insufficient. In this study, the effect of dynamic capability and entrepreneurial orientation in the SMEs on the intention of Big Data utilization are explored. For the purpose of empirical analysis, the survey condusted of 364 domestic SMEs to analyze the effect of dynamic capability on the intention of Big Data utilization through entrepreneurial orientation, performed a parallel multi-parameter analysis of using SPSS Win Ver.22.0 and PROCESS macro v3.0. The results of hypothesis testing showing that dynamic resources and entrepreneurial orientation had positive influence intention of big data utilization. For the determinants of Big Data utilization related to AI it provide suggestions thereby improving the understanding of dynamic capabilities and entrepreneurial orientation and helping to improve the management of SMEs.

급변하는 환경 속에서 기업은 동적역량이 중요한 요소로 등장하고 빅 데이터의 활용은 비즈니스의 새로운 핵심가치로 부각되고 있으나 기업이 빅 데이터를 활용함에 있어 성과를 창출할 수 있는 기업의 주요자원 및 역량에 대한 연구는 미미한 실정이다. 본 연구에서는 빅 데이터 활용의도에 영향을 주는 중소기업의 동적역량과 기업가지향성에 대해 분석하였다. 실증분석을 위해 국내 연구개발을 수반하는 중소기업 364개를 대상으로 설문조사를 실시하여 동적역량이 기업가지향성을 경유하여 빅 데이터 활용의도에 미치는 영향에 대해 SPSS Win Ver.22.0와 PROCESS macro v3.0을 이용하여 병렬다중 매개분석을 수행하였다. 가설검증결과 동적역량은 빅 데이터 활용의도에 정의 영향을 미쳤으며, 기업가지향성은 부분적으로 빅 데이터 활용의도에 정의 영향을 미치는 것으로 나타났다. 본 연구를 통해 인공지능과도 연계된 빅 데이터의 활용의 결정요인으로 중소기업의 핵심자원인 동적역량과 기업가지향성에 영향력과 이해도를 높이고 중소기업 경영관리에 도움을 주고자 한다.

Keywords

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Fig. 1. Research Model

Table 1. The demographic characteristics of respondents

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Table 2. Factor and Reliability analysis

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Table 3. Correlation coefficients

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Table 4. Effect of Dynamic Capability on Big Data Utilization Intention

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Table 5. Effect of Dynamic Capability on Innovativeness

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Table 6. Effect of Dynamic Capability on Risk taking

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Table 7. Effect of Dynamic Capability on Proactiveness

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Table 8. Effect of Entrepreneurial Orientation on Big Data Utilization Intention

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Table 9. Indirect effects of opportunity exploration capability on big data utilization intention

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Table 10. Indirect effects of Resource acquisition capability on big data utilization intention

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Table 11. Indirect effects of Resource reconfiguration capability on big data utilization intention

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