Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effect of Baby Boom Generation' Leisure Activities on ICT Skills

베이비붐 세대의 여가활동이 ICT 이용 능력에 미치는 영향

  • Oh, Joo Hyun (Barun ICT Research Center, Yonsei University)
  • 오주현 (연세대학교 바른ICT연구소)
  • Received : 2018.01.04
  • Accepted : 2018.03.20
  • Published : 2018.03.28
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Abstract

The objective of this study is to explore the way to improve baby boom generation's ICT skills in their daily life. This study explores the effect of leisure activities on ICT skills. The analysis used 2016 Korea Media Panel data. Results show that the more leisure activities baby-boomers participate, the higher ICT skills they could get. The result of 2SLS regression also supports the leisure activities' effect on the improvement of ICT skills. More specifically, watching performing art such as movies, musicals, affects the improvement of the integrated ICT skills, and creative hobbies such as cooking, painting, affect the ability to use video contents and e-commerce; shopping affects the improvement of communication and information searching with a digital device. These findings suggest that leisure activities could improve ICT skills for baby boom generation who are familiar with face to face communication.

본 연구는 베이비붐 세대가 일상생활 속에서 ICT 이용 능력을 향상시킬 수 있는 방법을 탐색하려는 목적을 지닌다. 따라서 취미를 매개로한 여가활동이 ICT 이용 능력에 미치는 영향을 살펴봤다. 2016 한국미디어패널 데이터를 활용했으며, 분석결과 여가활동을 많이 할수록 ICT 이용능력이 높은 것을 확인했다. 이와 같은 결과는 도구변수를 통해 내생성을 통제한 2단계 회귀분석에서도 영향력을 확인했다. 구체적으로는 공연/문화 관람 활동이 통합적 ICT 이용 능력에 긍정적인 영향을 미치는 것으로 나타났으며, 창작적 취미활동은 동영상 콘텐츠 이용과 전자상거래 이용 능력에, 쇼핑 활동은 커뮤니케이션 영역과 정보검색 영역에 유의한 효과를 미치는 것으로 나타났다. 이와 같은 결과는 면대면 커뮤니케이션에 익숙한 베이비붐 세대의 경우, 여가활동이 ICT 이용의 동기와 활용, 교육의 기회를 제공한다는 측면에서 ICT 이용 능력을 향상시킬 수 있는 수단이 될 수 있음을 제안한다.

Keywords

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