Fig 1. Research Model
Tab. 1. Demographic Characteristics
Tab. 2. Confirmatory Factor Analysis(Brand Experience)
Tab. 3. Confirmatory Factor Analysis(Consumer-Brand Relationship)
Tab. 4. Confirmatory Factor Analysis(Exogenous Variable)
Tab. 5. Confirmatory Factor Analysis(Endogenous Variable)
Tab. 6. Discriminant Analysis
Tab. 7. Hypothesis Testing
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