Fig. 1. Beef Supply-Demand and Self-Sufciency. Adapted from Animal and Plant Quarantine Agency. 2018(https://www.qia.go.kr).
Fig. 2. Beef import trend by country. Adapted from Korea Trade Statistics Promotion Institute. 2018 (http://www.trass.or.kr).
Fig. 3. US beef import trend by parts. Adapted from Korea Trade Statistics Promotion Institute. 2018 (http://www.trass.or.kr).
Fig. 4. Experience and willingness to pay for US beef. Adapted from KREI (Korea Rural Economic Institute).2017. Agricultural Outlook 2017.
Fig. 5. Most important factors in purchasing livestock products. Adapted from KREI (Korea Rural Economic Institute). 2016. The Consumer Behavior Survey for 2016.
Fig. 6. Future willingness to eat US beef. Adapted from KREI (Korea Rural Economic Institute). 2016. The Consumer Behavior Survey for 2016.
Fig. 7. Age of sampling distribution. Adapted from KREI (Korea Rural Economic Institute). 2016. The Consumer Behavior Survey for 2016.
Table 1. Beef concession of Korea-U.S. FTA.
Table 2. Efect demographics of main buyers.
Table 3. Discrimination variable statistics on beef consumption.
Table 4. Pearson correlation coefcient between variables.
Table 5. Estimate result.
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