Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지
DOI QR코드

DOI QR Code

Differences of Appearance Management Behaviors among Appearance Management Motives

외모관리동기에 따른 외모관리행동의 차이에 관한 연구

  • Kim, Insuk (Dept. of Global Trade and Management, Shinhan University)
  • 김인숙 (신한대학교 글로벌통상경영학과)
  • Received : 2017.05.22
  • Accepted : 2017.08.10
  • Published : 2017.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to examine the differences in appearance management behaviors and demographic variables among groups classified by the appearance management motives. The questionaries are administerd to 493 female and male adults above 20 years old in Seoul, Kyeonggi-do, Daegu and Kyungpook regions. For analysis of data from 478 respondents, descriptive statistics, factor analysis, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied. We show the following results: First, factor analysis for appearance management motives extracted three factors such as self-development, emphasis on the trendy appearance, and sexual appealing motive. Factor analysis for appearance management behaviors extracted four factors such as weight training, surgery/skin care, hair care and clothing selection. Second, three groups of the appearance management motives were classified into such as the social self-management type, the sexual appealing self-management type, the passive appearance management type. The social self-management groups are more interested in self-development, emphasis on the trendy appearance, and sexual appealing motive. And they are also more involved in appearance management behaviors: clothing selection is the most pursuing appearance management behavior. Third, among the demographic variables, the single and female in 20s and 30s with higher level of education belonged to the social self-management group. In this contribution, we find significant differences in the appearance management behavior and demographic variables classified by the appearance management motives.

Keywords

References

  1. Cash, T. F. (1985). Physical appearance and mental health. In J. A. Graham & A. Kligman (Eds.), Psychology of cosmetic treatments (pp.196-216). New York: Praeger Scientific.
  2. Goffman, E. (1965). Identity kits. In M. E. Roach & J. B. Eicher (Eds.), Dress, adornment and the social order. New York: John Wiley & Sons.
  3. Ha, J. K. (2009). Clothing and make-up behavior by appearance management motive. Korean Journal Community Living Science, 20(3), 385-396.
  4. Hamermesh, D. S. (2011). Beauty pays: Why attractive people are more successful. New Jersey: Princeton University Press.
  5. Hwang, Y. J. (2007). The effects of sociocultural attitudes and toward appearance, self-esteem, and physical attractiveness perceptiveness on the appearance management behaviors. Unpublished doctoral dissertation, Daegu Catholic University, Daegu.
  6. Jeon, H. J., & Chung, M. S. (2010). The effects of sociocultural attitudes toward appearance and objectified body consciousness on the behavior of 20-30's women for appearance management. Journal of the Korean Society of Cosmetology, 16(2), 590-601.
  7. Jung, H. J., & Lee, Y. R. (2011). The expected values of appearance management of 20s-30s and 40s-50s male consumers on their men's suit buying behaviors. Journal of the Korean Society of Clothing and Textiles, 35(2), 125-135. doi:10.5850/JKSCT.2011.35.2.125
  8. Kaiser, S. B. (1990). The social psychology of clothing. New York: Macmillan.
  9. Kim, E. H. (2006). A study on professional unmarried men's clothing purchase appearance management behavior and self-respect. Unpublished master's thesis, Kyunghee University, Seoul.
  10. Kim, H. K. (2013). (A) study on appearance management behavior and information search of males workers in 20s and 30s. Unpublished doctoral dissertation, Konkuk University, Seoul.
  11. Kim, I. S. (2016). Differences of appearance management behaviors among clothing consumption value. Fashion and Textile Research Journal, 18(5), 606-616. doi:10.5805/SFTI.2016.18.5.606
  12. Kim, J. H., & Park, O. L. (2010). Effects of appearance management motives of man and woman university students on pursued fashion image and information searching activity. Journal of Korean Society of Cosmetology, 16(2), 531-541.
  13. Kim, K. B., & Cha, Y. R. (2006). Sociocultural meaning of makeup and beauty of Korean women's self-concept. Korean Journal of Woman Psychology, 11(1), 107-123.
  14. Kim, K. K., Lee, K. S., & Jung, M. S. (2001). The effects of multiple body image on clothing behavior. Journal of the Korean Society of Clothing and Textiles, 25(2), 358-365.
  15. Kim, S. N., & Lee, K. S. (2007). A research of appearance management behavior in 20-40's women according to degree of appearance concern. Journal of Fashion Business, 11(4), 29-41.
  16. Kim, Y. S., & Park, J. Y. (2009). The analysis on appearance management of male college students: Focused on management of hair, skin, cosmetic surgery, fashion and body shape. Korean Journal of Human Ecology, 18(1), 259-273. https://doi.org/10.5934/KJHE.2009.18.1.259
  17. Ko, H. J. (2016). A study on appearance management behavior and appearance satisfaction according to socio-cultural backgrounds. Unpublished doctoral dissertation, Chosun University, Gwangju.
  18. Ku, Y. S., Lee, Y. J., & Choo, T. G. (2010). A study on appearance management behavior of male consumers(I) - Focusing on the age -. Fashion & Textile Research Journal, 12(4), 459-466. https://doi.org/10.5805/KSCI.2010.12.4.459
  19. Ku, Y. S., Lee, Y. J., & Choo, T. G. (2011). A study on appearance management behavior of male consumers(II) - Examination appearance management motives and body image perception between the groups according to appearance management behavior -. Fashion & Textile Research Journal, 13(1), 91-99. https://doi.org/10.5805/KSCI.2011.13.1.091
  20. Lee, H. O. (2008). A structural study on the interpersonal appearance factors influencing on cosmeceuticals usage intension. Unpublished doctoral dissertation, Kyungpook National University, Daegu.
  21. Lee, H. O., & Ku, Y. S. (2006). A study on the motives of women's appearance-management behavior - Focusing on plastic surgery and obesity treatment -. Fashion & Textile Research Journal, 8(1), 113-122.
  22. Lee, M. H., & Yoo, H. S. (2011). Relationship between shangri-la syndrome and appearance management behavior. Fashion & Textile Research Journal, 13(2), 194-204. https://doi.org/10.5805/KSCI.2011.13.2.194
  23. Lee, M. S. (2014). The effects of sociocultural attitudes toward appearance onmael consumers' apparel buying behavior and appearance management behavior. Journal of the Korea Fashion & Costume Design Association, 16(3), 15-31.
  24. Lee, S. K., & Koh, A. R. (2006). A qualitative approach of appearance-enhancement seeking behavior. Journal of the Korean Society of Clothing and Textiles, 30(1), 59-70.
  25. Lee, Y. J. (2007). Male consumers' motives of appearance management behavior - Focused on their sex role identities and benefit sought in clothing -. Journal of the Korean Society of Clothing and Textiles, 31(4), 551-562. https://doi.org/10.5850/JKSCT.2007.31.4.551
  26. Moon, H. J. (2016). Research paper : The influence of the sexual objectifcation experiences and attitude toward appearances, body monitoring clothing, weight control, skin care behavior by mediating through body shame. Journal of Korean Society of Cosmetology, 22(1), 11-20.
  27. Na, H. J. (2014). A study on the appearance management behavior of adult male. Unpublished master's thesis, Changwon National University, Changwon.
  28. Noh, S. O. (2011). A study on hair style behavior and make-up motivation associated with interpersonal relation and life satisfaction - Focusing on women in their 20s, 30s, and 40s -. Unpublished doctoral dissertation, Sungshin Women's University, Seoul.
  29. Park, K. H. (2012). Correlations among cognitive age, sociocultural attitudes toward appearance, and appearance management behavior. Journal of the Korean Society of Clothing and Textiles, 36(7), 756-766. https://doi.org/10.5850/JKSCT.2012.36.7.756
  30. Park, K. H., & Kim, I. S. (2013). Differences of appearance management behaviors and life satisfaction among lifestyle groups. Fashion and Textile Research Journal, 15(4), 554-564. doi:10.5805/SFTI.2013.15.4.554
  31. Park, M. R. (2014). Appearance management and purchase behavior of men's fashion community members in their 20s and 30s. Unpublished master's thesis, Yeonsei University, Seoul.
  32. Park, S. J., & Park, K. S. (2008). Male attitude and recognition for appearance management behavior. The Research Journal of the Costume Culture, 16(3), 533-546. https://doi.org/10.29049/rjcc.2008.16.3.533
  33. Ryu, E. J., & Kim, Y. H. (2008). Appearance management behavior and motives by body image of college men. Journal of the Korean Home Association, 46(1), 63-72.
  34. Shin, E. K. (2016). The relationship among cosmetic motivation, young face image make-up, appearance management behavior and subjective happiness of adult women. Unpublished master's thesis, Hannam University, DaeJeon.
  35. Shin, Y. W. (2006). A study on influencing variables of man's appearance management behavior. Unpublished master's thesis, Yeonsei University, Seoul.
  36. Woo, J. Y. (2005). Metro-sexual trend and appearance control behavior by lifestyle of twenties-thirties men. Unpublished master's thesis, Kyunghee University, Seoul.
  37. Yoo, C. J., & Jung, H. E. (2002). Exploratory research of consumers' beauty seeking behavior ; Men's decoration behavior & women's makeup, cosmetic surgery, and fitness behavior. Journal of Consumer Studies, 13(1), 211-232.
  38. Yoo, H. (2017). Differences in appearance management behavior according to occupational characteristics and demographic characteristics of workers. Journal of the Korean Society of Costume, 67(2), 17-35. doi:10.7233/jksc.2017.67.2.017