• 한국의류산업학회지
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• 제19권4호
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• pp.468-478
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• 2017

The purpose of this study is to examine the differences in appearance management behaviors and demographic variables among groups classified by the appearance management motives. The questionaries are administerd to 493 female and male adults above 20 years old in Seoul, Kyeonggi-do, Daegu and Kyungpook regions. For analysis of data from 478 respondents, descriptive statistics, factor analysis, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied. We show the following results: First, factor analysis for appearance management motives extracted three factors such as self-development, emphasis on the trendy appearance, and sexual appealing motive. Factor analysis for appearance management behaviors extracted four factors such as weight training, surgery/skin care, hair care and clothing selection. Second, three groups of the appearance management motives were classified into such as the social self-management type, the sexual appealing self-management type, the passive appearance management type. The social self-management groups are more interested in self-development, emphasis on the trendy appearance, and sexual appealing motive. And they are also more involved in appearance management behaviors: clothing selection is the most pursuing appearance management behavior. Third, among the demographic variables, the single and female in 20s and 30s with higher level of education belonged to the social self-management group. In this contribution, we find significant differences in the appearance management behavior and demographic variables classified by the appearance management motives.

• 한국지역사회생활과학회지
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• 제20권3호
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• pp.385-396
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• 2009

The purpose of this study was to analyze and categorize the factors of appearance management motivation of male and female college students in Busan. It also aimed to analyze the differences in their clothing behavior and make-up behavior. The data were analyzed by Factor analysis, Cluster analysis, one-way ANOVA, Duncan's multiple range test, and multi-response analysis. The results of this study are as follows: There were four factors including self -development, emphasis on the physical appearance, individuality-seeking, and sexual appealing. These subjects were categorized into three different types of groups: social-self-management type, passive appearance management type, and individuality-seeking type. In terms of the differences in the clothing purchase behavior of the physical appearance management motivation group, there were significant differences in the criteria of their selections for clothing. The most important factor was the design, followed by the price and the fabrics. The differences in cosmetics selection were investigated in order to analyze the differences in their make-up behavior of physical appearance management motivation group. The results showed that the quality, the price, and the manufacturing country were considered as the most important criteria for their selection of cosmetics.